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Whole Foods Ad Astra

Whole Foods Ad Astra. By: Anne Marie Dorsch , Curtis Grace, Molly Kanaley , Kiarri McBroom & Zan Zurawski. SWOT Analysis. Strengths  Unique Food choices  Choice of Dining  Reputable  Engaging with customers  Socially conscious . Weaknesses Expensive

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Whole Foods Ad Astra

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  1. Whole FoodsAd Astra By: Anne Marie Dorsch, Curtis Grace, Molly Kanaley, Kiarri McBroom & Zan Zurawski

  2. SWOT Analysis Strengths Unique Food choices Choice of Dining Reputable Engaging with customers Socially conscious Weaknesses • Expensive • Website is bland and not user friendly Opportunities Bring attention to new market • Kids • Young adults Home delivery like Sendiks Threats • Trader Joes • Outpost • Sendiks

  3. Whole Foods • Category: Grocery Store

  4. Whole Foods • Consumer: Teenagers, College Students, Families, Elderly People & Health Conscious Customers

  5. Whole Foods • Competition: Trader Joes and Outpost Grocery Store

  6. The Mission • Whole Foods • Whole People • Whole Planet

  7. A Day in the Life

  8. Whole Foods • Food Bars

  9. Whole Foods • Wine Dispenser

  10. Whole Foods • Baby Products • Skin Care • Kitchenware & Cookbooks

  11. Whole Foods • 365 Everyday Value®

  12. Whole People

  13. Whole People • Local Farms

  14. The 3 “R’s” • Reduce • Reuse • Recycle

  15. Social Media • Facebook • Twitter • Instagram • Flickr • Blog • YouTube

  16. Milwaukee Whole Foods

  17. Twitter • Responses to customer comments make up 85% of all the tweets sent out by Whole Foods Market

  18. Customer Feedback • Whole Foods encourages customers to “talk back” • Contests and questions about food and healthy living

  19. Whole Foods

  20. Trader Joes

  21. Outpost

  22. Summary • Category, Consumer, Competition • Whole Foods, Whole People, Whole Planet • Social Media

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