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HOW TO BEAT THE DOWNTURN!

Learn key strategies for successfully navigating a downturn in the market and managing your company's open source projects. Increase productivity, embrace marketing, and focus on financial aspects to come out ahead. Discover the importance of setting company goals and investing in the right people. Study and improve yourself to ensure the success of your company.

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HOW TO BEAT THE DOWNTURN!

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  1. HOW TO BEAT THE DOWNTURN! OPEN SOURCE MANAGEMENT www.opensourcemanagement.it

  2. Slides at: www.paoloruggeri.net 3

  3. +0,5% +0,8% +1,8% +0,4% -5,5% ????

  4. “The pike dies of experience and habits…”

  5. 6Strategies OPEN SOURCE MANAGEMENT www.opensourcemanagement.it

  6. 1) HANDLE THE INTERNAL REASONS

  7. WHY DOES YOUR COMPANY EXISTS? • How do you add value to the customer? • When a company loses ground it has always stopped to add value

  8. Owner   Existing situation of the company

  9. 2) HARD WORK HAS CHANGED!

  10. Comfort Zone Uncomfortable = = ConsumingvalueCreatingvalue

  11. OUT OF COMFORT ZONE

  12. Take up a challengeMake a scary (or hard) decision

  13. 3) EMBRACEMARKETING

  14. MONEY DO NOT DISAPPEAR, BUT THEY DO CHANGE DIRECTION… • Melba Toast S. Europe 2012 + 6% • Wood Stoves 2013 + 25% • What is the «Melba Toast» of your industry?

  15. A) ASK IT TO THE CUSTOMERS

  16. How do you rate the following advantages you could get from a provider of complete production units? • A) The provider isreliable and has a goodreputation • B) The provider doesfollow up on the customer for all the installedunit’s life • C) The provider isfasterthancompetition in building and installing the unit. • D) The provider carefullystudiescustomer’sneeds so as to providesolutionsthatwillmake the customer more profitable

  17. E) The provider can rapidly provide an after sales service locally • F) The provider offers personalized and tailor made solutions. • G) The provider carries such a wide selection of solutions that he can satisfy any customer need.

  18. Q6.1 WHAT IS THE MOST IMPORTANT ADVANTAGE FOR YOU?

  19. B) “HOW MANY, AMONG THE COMPANIES/INDIVIDUALS THAT TODAY HAVE A NEED THAT MY COMPANY COULD SATISFY, KNOW THEY SHOULD CONTACT MY COMPANY?”

  20. Q13. Whoatpresentis the salespersonwhoiscaring for your company?

  21. Train somebody on marketing!

  22. WHAT TO DO? • 1) Handle internal reasons • 2) Out of your comfort zone • 3) Embrace marketing • 4) Mind financial aspects

  23. 5) INCREASE PEOPLE VALUE

  24. A BUSINESS IDEA ISAS VALUABLE AS THE PEOPLE WHO SUPPORT IT

  25. ARE YOU “BETTING” ON THE RIGHT PEOPLE?

  26. Steve Jobs, around 1997, talks about his failure in Apple

  27. 70% OF COSTS OF NON QUALITY OF PERSONNEL DEPEND ON CHARACTER RATHER THAN ON COMPETENCE AND EXPERIENCE

  28. HOW TO GET PEOPLE TO BUY INTO COMPANY GOALS! OPEN SOURCE MANAGEMENT www.opensourcemanagement.it

  29. CAUSE (=Source Point) EFFECT (=Receipt Point) PRODUCTIVITY PROBLEM

  30. DO YOU HAVE A GOAL?

  31. Write your 3 years goals

  32. Why should someone really capable work for you?

  33. WHY HAVING A COMPANY GOAL? • “When in a group there isn’t a goal, any member of the group will be looking for a new one to embrace…” • “Given a good quality goal even an average quality management can make good progress» • “Without a positive goal, middle managers cannot get support from the group”

  34. WHAT IS A GROUP? • A group is not just a number of people. It is a number of people with a shared purpose, ethical principles and motivations.

  35. Every important person in the company should have a special project • 1) Understanding the goal or the project of our employee • 2) If he doesn’t have one, you have to propose one that could motivate him • 3) Making him wanting it • 4) Making sure he reaches it

  36. 7) STUDY(IMPROVE YOURSELF)

  37. THE COMPANY MIRRORS THE MANAGER • 1) To grow as a company you need to have a program to improve yourself • If you want things to change, you have to change first

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