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Vein Preservation Practitioner Education Campaign

This campaign includes materials for practitioner education, payer education packet, community education, and marketing strategies to spread FFBI messages for the National Coalition Conference. Ready for final review, it aims to increase awareness of AVFF and promote vein preservation techniques.

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Vein Preservation Practitioner Education Campaign

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  1. Marketing & Communications Task Force FFBI National Coalition Conference February 20, 2008

  2. Documents • Vein Preservation (Practitioner Education) • Draft document put together by PractEd group • Materials reviewed and changes incorporated • Ready for final review; will plan to upload to new website

  3. Payer Education Packet • Program Operations suggested a brief packet of information on AVFF for payers • Sample contains: • Introductory letter explaining FFBI Coalition • Cost data (AVF vs. grafts or catheters) • P4P summary document • FFBI recommendations • Sample RVU chart (reviewed by Clinical Practice)

  4. Community Education • Postcard to announce FFBI website • Seek distribution avenues using entire coalition • NEED TO CONTINUE SPREAD OF ALL FFBI MESSAGES!!

  5. On the Horizon • Continue to track website usage • Modifications to the Marketing print materials for additional non-renal audiences • Further development of speaker’s bureau, beginning with Coalition leaders and active members.

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