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Recyclability by Design Focus on PET

Recyclability by Design Focus on PET. Lisa Parkes PETCO April 2014. SA Packaging in Perspective. The Industry in SA is worth R39 Billion per annum Est SA produced 1.37 million tonnes of virgin plastic in 2013 H alf used in the packaging sector

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Recyclability by Design Focus on PET

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  1. Recyclability by Design Focus on PET Lisa Parkes PETCO April 2014

  2. SA Packaging in Perspective • The Industry in SA is worth R39 Billion per annum • Est SA produced 1.37 million tonnes of virgin plastic in 2013 • Half used in the packaging sector • Of this amount, the PET market size was 26% • Close on 70% of this was used in the beverage sector, with the remaining markets being the sheet/tray, cosmetic, food, household and edible oil sectors. • Packaging is estimated to be some 6 - 10% of the household waste stream in South Africa. • Growth rate of global packaging market is 4%/yr.

  3. What is PET most common container in the soft drink market today polyethylene terephthalate (PET) transparent, rigid container used to package bottled water, carbonated soft drinks & numerous other substances PET is labelled with the # 1 code 100% recyclable.

  4. PET in South Africa 10% Food & Household 2% Cosmetics 10% Sheet 10% Oil 68% Beverage • Current Market size 182 000 tonnes, 9.6 % increase from 2012: 166 000 tonnes • 68% used for beverage bottles • Growth of PET consumption 8 % per annum

  5. Our Mission. PETCO aims to minimize the environmental impact of post-consumer PET on natural systems by: achieving sustainable growth in PET plastic recycling in South Africa supporting existing and encouraging new collection & recycling initiatives and promoting a strong focus on public and consumer education and awareness programmes

  6. Collection rate in 2013 *of post-consumer bev PET 48%*

  7. This is how we get it

  8. PET end use markets Primary Bottle2Fibre (B2F) Bottle2Foodgrade packaging (B@FG)

  9. Bottle 2 Food grade/ Bottle

  10. Changing legislative environment Avoid Reduce Re-use Recycle Recover Landfill National Environmental Management : Waste Act -1 Jul ‘09 • Reform the law regulating waste management National Waste Management Strategy (NWMS) -9 Nov ‘11 • 8 goals achieve the objects of the Waste Act • Some of the tools identified for the implementation of the NWMS include • A waste classification and management system • Norms and standards • Licensing • Industry waste management plans • National framework legislation which introduces EPR • Priority wastes and economic instruments.

  11. The Waste Hierarchy

  12. Plastic plays a major role in delivering and sustaining the quality, comfort and safety of modern life-styles. But meeting the needs of society is not just about ‘today’. Future generations also have the right to material and other benefits. Meeting the needs of tomorrow is the foundation of Sustainable Development and this has to be a critical consideration in the plastics industry.

  13. The issue is not about ‘sustainable packaging’, but about the role of packaging in sustainability. There is, in fact, no such thing as inherently ‘sustainable’ packaging. There can only ever be a more sustainable way of manufacturing a certain product.

  14. Why are we here? • Advocate value chain/ holistic approach • To work towards minimising recycling costs by improving packaging design. • To ensure that societal expectations and company practices are matched. • To promote the “Design For Recycling Guidelines.” • PSA SC vision “Zero Plastic Waste to Landfill by 2030” • To ensure that packaging is compliant with the law and to demonstrate ‘due diligence’.

  15. To provide guidelines to designers • Understand dynamic recycling technologies/ economies of scale • Have a better understanding of the environmental implications of design decisions. • Make their packaging recyclable whenever possible ( trade offs) • Prevent their packaging inadvertently interfering with existing plastic recycling streams • Cost implication EPR/ cost to consumers

  16. Divergent Expectations Brandowners Design for Recycling Consumers

  17. Recyclers…..

  18. New Product – PET Bottle example... • Conceptual Design of the bottle is driven primarily by the functionality of the bottle: • Differentiation • Competitor • Family Range (Sparkling, Still) • Branding • New • Familiar • Informative • Size • Volume, serving size

  19. New Product – PET bottle example... • Practical Design of the bottle is driven heavily by the functionality of the production equipment & product to be packed: • Product in bottle • New or existing moulds • Compatible with existing filling equipment • Shelf/Fridge Space • Label cost and ease of application • Colour • Existing Closure Availability • Product grade (Food/Non-Food)

  20. New Product – PET Bottle example... • Final design is a compromise of the two... • Design the most functional bottle that is both economically feasible and meets the customers expectations...

  21. New Product – PET Bottle example... • What about... • Recycling Considerations? • Environmental Factors?

  22. Karma vid

  23. Packaging Design: Fitness For Purpose The guiding principle for any packaging design should be “ fitness for purpose ”. Thus the goal of improving the recyclability of packaging cannot compromise product safety, functionality or general consumer acceptance and should positively contribute to an overall reduction in the environmental impact of the total product offering.

  24. Design with recycling in mind See PETCO Digital Library www.petco.co.za • Satisfy technical, customer and consumer needs in a way that minimises environmental impact by…… • Using the minimum amount of resources for purpose • Considering the possibility of including recycled plastics in their packaging for both environmental and commercial reasons • Reduction in energy consumption • Facilitating maximum recovery once it has completed its job

  25. Why should I follow guidelines? • Societial- plastic packaging that you use is designed for recycling and will be recycled. • overcome potential legislative issues • reduce cost • help conserve resources by avoiding obstacles to recovery • improving yields • producing less waste • ensuring a higher value of the recovered material. • Production of consistently high quality, post-consumer plastic material will overcome the quality and consistency supply issues experienced in the past. This, together with its lower cost, will make it commercially a more attractive raw material and help to further stimulate sustainable secondary markets. Thus the use of post consumer plastic in packaging whenever possible is encouraged.

  26. Design For Recycling Principles

  27. Design For Recycling Principles

  28. Design For Recycling Principles

  29. Recyclability by Design covers: Material Selection Specific gravity of polymers Material identification codes Residues Composite materials, barrier layers Colours Closures, liners Labels, safety seals and adhesives Inks Markets for recovered material Recycled plastics Bottle-2-Bottle/Foodgrade packaging

  30. The Specific Gravity of Plastic Polymers PET is heavier than water and will sink. In the PET washing process, caps or labels manufactured from polypropylene (PP) or high density polyethylene (HDPE) will float and can be easily removed.

  31. Markets for recovered material The value of the recovered material is closely related to its quality. The value of the secondary material is much higher if it can be separated into individual polymer types and the value of pigmented plastics is reduced.

  32. Case Study: Marks and Spencer (UK) • M&S celebrates its 125th anniversary in 2010 by being named the recipient of the “Greener Package Retail Leadership Award”. • A 12% reduction in packaging since beginning its environmental programme • 72% of all PET used contains food-safe post-consumer waste (PCW) recycled content • WRAP

  33. Consumer concience

  34. What should you be doing? • Understand waste streams/ Waste minimisation during manufacturing • Advocacy: Increase brand owner awareness/education recyclability/ Provision of recycling/environmental considerations taken and presented to the customer • Understand packaging lifecycle and impacts • Design for recyclability/ with the recycling process in mind • Grow Knowledge of key recycling/environmental considerations • Material selection • Label Material (are there alternatives, if so have costs been shared with customer) • Acceptable material combinations • Understanding of available technologies • Include rPET in your packaging • Be aware of the trade offs • Continue to innovate

  35. www.petco.co.za- Recyclability by Design Guidelines http://recycling.co.za/downloads/PACSA%20Design%20For%20Recycling%20Guide%20Book.pdf- PACSA Design for Recycling www.studentgoldpack.org.za-energy drink which focuses on recyclability SAPRO &EPRO Best Recycled product awards

  36. “Sustainable recycling starts with a recyclable bottle” Thank you. info@petco.co.za 1isPET 021 794 6300 www.petco.co.za

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