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Delivering 5 easy ways to reduce unwanted mail

Delivering 5 easy ways to reduce unwanted mail. The Stop-the-Drop campaign. Re-launch of the national Unwanted Mail campaign in August 2009 aiming to: Encourage householders to reduce the amount of unwanted mail they receive Gives details of five steps to take to help reduce unwanted mail.

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Delivering 5 easy ways to reduce unwanted mail

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  1. Delivering 5 easy ways to reduce unwanted mail

  2. The Stop-the-Drop campaign • Re-launch of the national Unwanted Mail campaign in August 2009 aiming to: • Encourage householders to reduce the • amount of unwanted mail they receive • Gives details of five steps to take to help • reduce unwanted mail Achievements: over 134,000 MPS registrations across Scotland since Oct 07

  3. Delivering 5 easy ways to reduce unwanted mail Brand rational • Campaign title is also the call to action. • Messages are short and sharp. • Clear and simple imagery used.

  4. The 5 easy ways: • Campaign has five distinct calls to action • Write to sender • - Personally addressed mail and mail addressed to ‘The Occupier’. • Register with the Mailing Preference Service • - Personally addressed mail from companies you’ve not dealt with. • Register with Your Choice and opt out of the Royal Mail’s Door to Door service • - Unaddressed mail from members of the DMA and the Royal Mail. • Opt out of the edited version of the electoral register • - To prevent you name and address being used for direct mailings. • Use online services • - To reduce the amount of paper bills and statements you receive.

  5. Campaign materials: • Resources and materials • for the campaign include • Online: • Website – www.stop-the-drop.org.uk • Online adverts • Offline: • Leaflet • Press advert • Pull up banners • Posters

  6. Campaign materials: Online adverts Three formats available for use: 1. Leader board • Online adverts • Animated online adverts that are in different sizes and shapes. • Use these to link from your site to the Stop the Drop website. 2. MPU 3. Skyscraper

  7. Campaign materials: Leaflet • Main campaign leaflet • Provides the main information on the campaign and the 5 steps. • Can be made available to the public to pick up at appropriate locations. • 300 printed leaflets have been made available to partner organisations.

  8. Campaign materials: Press advert • Press advert • Generic press advert available. • Can be resized for use in any local press titles. • Include your own logo into the press advert. • Artwork available from • Waste Aware Partners.

  9. Campaign materials: Pull up banners • Pull up banners • Two kinds of banner are available. • These can be borrowed for use at localised campaign support. • Contact Waste Aware Scotland to request the use of the banners. • Email the dates you need them from and to. Email these details to: • chris.morrison@ksbscotland.org.uk

  10. Campaign materials: Posters 1. • Posters • Three kinds of posters are available. • General campaign poster. • Outline of the 5 easy steps. • Events poster. • Print these up to A3 in size. • Artwork for these are available from • Waste Aware Partners 3. 2.

  11. Campaign materials: Posters (1) General campaign poster. (2) The 5 easy steps. (3) Local events poster.

  12. Campaign materials: Poster 1 • Posters 1: General campaign poster. • Use this to raise the awareness of the campaign to coincide with any activity happening in your area. • Place in prominent spots where it will be seen.

  13. Campaign materials: Poster 2 • Posters 2: The 5 easy steps poster. • This gives the basic outlines as to how one can reduce unwanted mail. • Use this to accompany the other posters. • Place in locations where there will be enough time to read the steps.

  14. Campaign materials: Poster 3 • Posters 3: Events poster. • Use this to advertise any local events that you are having. • Write the time and place in the space provided.

  15. Campaign Activity • Focus on multi media national advertising • Online advertising: • Burst 1: Aug 24th – 26th September 09 • Use the adverts produced directed to Scottish IP addresses. • National Press advertising: • Burst 2: Sat 24th and Sun 25th October 09 • National press space ½ page in 13 press titles. • Daily Record / Scottish Sun / Herald / Sunday Herald / Scotsman / Scotland on Sunday / Scottish Daily Mail / Scottish Daily Express / Sunday Mail / Press and Journal / Sunday Post / Sunday Times Scotland

  16. Monitoring and Evaluation

  17. Comparison of MPS registrations in Moray over 2 years

  18. Thanks for listening. Chris Morrison (T) 01786 468784 (E) chris.morrison@ksbscotland.org.uk

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