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TOURISM IN 2012

Join us as we reflect on the Tourism Quarterly Growth Forum (TQGF) held on February 1, 2012. This forum provided valuable feedback from previous sessions, outlined the TKZN route to market, and shared pivotal market segmentation strategies. We reviewed the successes of 2011 and set expectations for 2012, highlighting key events and projects. Learn about the impact of significant tourism events, trade shows, and strategic partnerships integral to South Africa's tourism agenda. This summary aims to equip stakeholders with relevant insights for growth and collaboration.

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TOURISM IN 2012

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Presentation Transcript

  1. TOURISM IN2012 Trade Quarterly Growth Forum 1 on 1 03 February 2012

  2. Contents • Feedback from previous TQGF • TKZN route to market • Market Segmentation • Looking back at 2011 • Looking forward to 2012 • a. Events • Projects • Shows

  3. Feed Back From the Last TQGF Comments Feedback

  4. South African Tourism / Embassy TKZN Route to Market Shows/ W/Shops TKZN B2B & B2C Associations • Market Mapping & Packaging trends

  5. Market Segmentation : Geographic Scope (SAT 2011-14 Strategy)

  6. LOOKING BACK AT 2011 Events impact assessment COP 17 East 3 Route Travel Mole Awards Emirates Global Promotion HICA 2011 New brand identity IOC Spousal Programme Hosting Indaba 2011 Media partnership CBNC/Ukhozi Seatrade Africa forum World Golf Championship World Health Tourism Congress DVJ mega hosting Trade Shows

  7. TKZN 2012- EVENTS Programme/Activity Trade Involvement Deadline and Contact person

  8. TKZN 2012- EVENTS Programme/Activity Trade Involvement Deadline and Contact person

  9. TKZN 2012- EVENTS Programme/Activity Trade involvement Deadline and contact person

  10. TKZN 2012- PROJECTS Programme/Activity Trade Involvement Deadline and Contact person

  11. TKZN 2012- PROJECTS Programme/Activity Trade Involvement Deadline and Contact person

  12. Tourism Calender -TRADE SHOWS Programme/Activity Date Trade Involvement

  13. Tourism Calender- CONSUMER SHOWS Programme/Activity Date Trade Involvement Dates for workshops to be advised closer to the time

  14. Thank You

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