1. Handling advice for ISB • The sight and aroma of freshly baked bread is extremely appealing. Therefore, it is of the outmost importance that you have freshly baked products available around the clock • Bake only a little, but frequently • Signage generates additional sales • Let the bread cool for 5-10 min prior to selling it • When eating the bread, customers will notice if it is crisp. Only freshly and correctly baked products promote this sensuous sound experience • Correct handling is a pre-condition for the unique and delicious taste that characterizes Lantmännen Unibake’s high-quality products. Make sure you use the baking guide • You know the pleasant feeling of touching warm bread. You must sell this feeling to the customers as warm bread generates additional sales • Present the products in the most appetizing way as their final appearance makes a big difference to consumer behavior. Lantmännen Unibake USA, Customer Service Telephone: (630) 963-4781

2. Merchandising advice for ISB $ X SIGNAGE • Clear signage of offers and news generates additional sales. 3 for $ X • If the customer asks for a piece of pastry, suggest three for a set price or whatever the offer may be. BUNDLE PRICE • Practical experience shows that complementary products generate additional sales. Therefore, bread exposed in bags elsewhere in the shop, if possible, will pave the way for additional sales, e.g. baguettes placed in the wine section etc. • Do not forget free samples - they generate additional sales. Free sample SAMPLING Lantmännen Unibake USA, Customer Service Telephone: (630) 963-4781