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Enhancing Public Relations: Role Overview and Strategic Priorities

This overview outlines the strategic direction for the Public Relations department led by Abi Kelly as Interim Director. It highlights the immediate challenges of corporate positioning, culture, and social media engagement, as well as the progress made towards embedding a new team and enhancing PR activities across the organization. Key priorities include developing social media within the Digital Campus, strategic positioning, and supporting initiatives like the British Science Festival. Upcoming steps include a PR Think Tank and an extensive review of PR strategies to align with organizational goals.

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Enhancing Public Relations: Role Overview and Strategic Priorities

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  1. Alumni Consultative Group10th March 2012 Abi Kelly Interim Director of Public Relations

  2. Public Relations overview Bit about me Scope of the role Immediate challenges Progress to date Emerging priorities Next steps

  3. Scope of the Role • Embed the new team: Move to Level 5 – PR & Events/ Press office/Engagement • Strategic oversight through Executive Board • Review PR activities across the organisation and make recommendations for improvements

  4. Immediate Challenges

  5. Corporate Positioning

  6. Culture and ways of working

  7. Press Office

  8. Press Office

  9. Website and social media

  10. International PR

  11. PR and Events

  12. Public Lectures

  13. Emerging priorities • Social media development – as part of Digital Campus • Research Impact – REF case studies • Strategic positioning - Public Affairs/ ‘Big Picture’ stories, stakeholder bulletin • Social Renewal PR campaign – Jan 2012 • Engagement and support for British Science Festival – Sept 2013

  14. Next Steps • PR Think Tank – 12th March 2012 • PR Review – EB paper in April 2012 • PR Strategy – Council 10th Sept 2012

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