Curls for Women

1. Product Training Materials Curls for Women Curly Q’s for Children It’s a Curl! for Babies

2. Curls Hair Type Chart Type 2: Wavy hair is classified as Type 2. Wavy hair lies somewhere between straight and curly hair.This hair is typically prone to frizz. Type 3: Curly hair has a definite S shape. Granted, the S may be a lower case s or upper case S, or it may even resemble a Z on some occasion. However, there is a definite curl pattern in place on all type 3 curly hair.This type of curly hair is climate dependent (humidity = frizz), Type 4: Kinky hair is tightly coiled hair which is fine and fragile. It is wiry and delicate by nature. Each hair strand usually has a zigzag pattern. It is the most prone to breakage and requires a gentle touch.

3. Step 1 – Cleanse • CURLS - Curlicious Curls Cleansing Cream • Creamy, sulfate free cleanser that hydrates, cleanses and conditions hair all in one step. • Perfect cleanser for all curly hair types including relaxed, chemically altered, and/or color treated hair. • Cleanses with a mild lather. • Softens and detangles hair. Can be used alone for fine textured hair. • Ideal for active women on the go, as it can be used daily without drying the hair. • Color safe. • CURLS - Pure Curls Clarifying Shampoo • Gently formulated clarifying shampoo, designed to remove product buildup. • Perfect choice for first time CURLS users, as a way to remove other products from hair. • Excellent way to remove chlorine from hair in summer months. • Also removes product build up, minerals, debris, and pollutants.

4. Step 1 – Cleanse • Curly Q’s-Curlie Cutie Cleansing Cream • Creamy, sulfate free cleanser that hydrates, cleanses and conditions hair all in one step. • Cream based cleanser that yields a mild, yet effective lather. • This exceptionally formulated cleanser gently, yet effectively cleanses the hair, and hydrates at the same time. • Curly Q for kids version of the CURLS Curlicious Curls Cleansing Cream. • Can be used as often as needed. • It’s a Curl!-Peek-a-boo Shampoo • - Peek-a-Boo Tearless Shampoo gently cleanses baby’s hair and scalp with soothing botanicals. Suitable even for the most sensitive of skin. • Tearfree Baby Shampoo. • Formulated with certified organic ingredients. • Ophthalmology Tested &Pediatrician Recommended. • For babies with dry curls, pair with Patty Cake Conditioner.

5. Step 2 - Condition • CURLS - Coconut Sublime Moisturizing Conditioner - Hydrating instant conditioner that provides maximum moisture for dry curls. Guaranteed to soften, moisturize and detangle the driest and kinkiest curl. • Works great on all types 2-4 of curly hair. • Apply after cleansing, detangle with wide tooth comb, allow to sit on the hair for 3-5 minutes. Rinse. • CURLS - Curls Ecstasy Hair Tea Conditoner - Deep conditioner, designed to be used with heat when deep conditioning is needed. • Great for all types curly hair. • Apply after shampooing and work through damp hair with a wide toothcomb or pick. Cover hair with a plastic cap and process with medium heat for 20-25 minutes. • Suggested use – 1-4x month • Key Ingredients: • Green Tea Extract - Fortified with Curls Exclusive Hair Tea, which nourishes, soothes and moisturizes dry hair. • Ho Shu Wu Extract - Clinically proven prevent hair loss and stimulate hair growth. • Calendula Extract -Repairs hair after chemical and thermal damage has occurred. • Soy Protein - Reinforces and strengthens the hair shaft increasing the overall integrity of the hair.

6. Step 2 - Condition • Curly Q’s-Coconut Dream Conditioner • - Coconut Dream conditioner is guaranteed to soften the kinkiest curl, moisturize the driest lock, and detangle the most unruly tresses. • Great for all curly hair types, including fine, coarse, dry, • damaged, and chemically treated kinky, medium or • coarse curly hair. • Key Ingredients: Panthenol- Vitamin B complex that adds • strength and body to hair by filling in cracks on the hair • shaft. Virgin Organic Coconut Oil - Natural oil rich in lauric • acid and full of triglyerides (great moisturizing fatty oil). • It’s a Curl!-Patty Cake Conditioner • - Formulated with pure organic aloe leaf juice, • Patty Cake Conditioner moisturizes with the • pulp of this healing plant and protects baby’s • delicate scalp against dryness. • Gentle rinse off conditioner to be used after shampooing with Peek A Boo Shampoo. • Formulated with certified organic ingredients. • Ophthalmology Tested &Pediatrician Recommended. • Suggested use: once baby develops curls that frizz during the day, introduce Patty Cake Conditioner to follow Peek a Boo shampoo/

7. Step 3 - Moisturize • CURLS - Quenched Curls Moisturizer • Liquid spray on moisturizer that hydrates, conditions, detangles and revives curls. • Use daily for all curly hair types 2-4. wet or dry. • “The underwear for your hair” no matter what you put on tope, start with Quenched Curls. • ON WET HAIR -Spray on after shampooing and conditioning but before styling, as an added curl protectant. • ON DRY HAIR – Great for refreshing bed head. • 2nd day hair reviver • Refreshes, revives, and rejuvenates curls • Soon to include Sunscreen • Key ingredients: Shea Butter, Jojoba Seed oil, Coconut Oil, Wheat Germ Oil, Hydrolyzed Wheat Protein, Silk Amino Acids

8. Step 3 – Moisturize • Curly Q’s-Moist Curls Moisturizer • - Daily moisturizer that detangles, revives, protects, and refreshes curls. • For best results use daily, on wet or dry hair. • Excellent detangler for girls with curls. • Improves elasticity of hair, therefore reduces breakage. • NOTE: The sprayer is meant to spray in a stream (vs. mist) to enable for quick saturation of Moist Curls for fast and easy detangling. • It’s a Curl!-Itsy Bitsy Spiral – NEW! • - Daily moisturizer for baby curls. • Banishes frizz, delicately detangles and conditions. • Great for babies with fuzzy frizzy sections…fine, medium or coarsely textured. • Pair with Ring Around the Curlies, once the baby curls need more control. 3 • Formulated with certified organic ingredients. • Ophthalmology Tested &Pediatrician Recommended.

9. Step 4 - Style • CURLS - Curl Gel-les’c (Gel/Serum) • Gel/serum hybrid product the defines, defrizzes, adds sheen and holds curls in place. • The perfect styler for all types 2-4 of curly hair, especially for those with frizz prone hair. • Use on wet clean hair or after moisturizing with Quenched Curls Moisturizer. • Ideal for humid climates. • Contains Certified Organic Flaxseed Oil , and Certified Organic Aloe Leaf Juice. • Medium Hold with frizz protection. • CURLS - Curls Milkshake (Light Curl Lotion) • Curl cream that softens, silkens, and de-frizzes all curly hair types. CURLS lightest weight cream. • The perfect styler for all types 2-4 of curly hair, especially for those with dry curls. • Contains Coconut Milk which softens and hydrates curls. • Works wonderfully for curly weaves. • Use on wet clean hair or after moisturizing with Quenched Curls Moisturizer. • Soft natural hold.

10. Step 4 - Style Continued • CURLS - Curl Soufflé (Medium Cream) • Styling cream that controls frizz, defines and holds curls while locking in moisture, giving hair a wonderful sheen. • Soft natural curl hold. • Ideal winter curl cream to protect tresses from drying out. • Use on wet clean hair or after moisturizing with Quenched Curls Moisturizer. • Emulsify in your hands before applying for best results. • Recommended for thicker hair textures 3 & 4. It’s a lighter version of Whipped Cream. • CURLS -Whipped Cream (Heavy cream) • Great for thick, dry, kinky curly hair. • Soft natural curl hold. • Provides curl definition and frizz protection all while providing moisture and sheen. Will elongate curls, naturally. • Works great as gel substitute to smooth edges, slick hair and to hold twists and locks in place. • Perfect for natural styles - twists, braids, locks, afros and more. • For best results, emulsify in your hands before applying. • Use on wet clean hair or after moisturizing with Quenched Curls Moisturizer.

11. Step 4 - Style - Curly Q’s • Curly Q’s-Curly Q’s Milkshake(Light Lotion) • Curl cream that softens, silkens, and de-frizzes all curly hair types. CURLS lightest weight cream. • Formulated for fine curly hair, but proven to work with all textures, from 2-4 curls. • Light curl lotion designed to define, moisturize and defrizz curly hair. • Works best when used on freshly cleansed/conditioned/moisturized hair, day 1. • When using on 2nd day hair, refresh with Moist Curls first, then apply as needed. • Soft natural curl hold • Curly Q’s-Curly Q’s Custard (Medium Cream) • This rich and creamy custard textured cream provides great curl definition, weight and sheen for curly girls. • Defines, de-frizzes and moisturizes with a soft hold. • A rich curl cream for dry curly hair. • Recommended for dry, kinkier curl patterns. • When using on 2nd day hair, refresh with Moist Curls first, then apply as needed.

12. Step 4 - Style Continued-CQ & IAC • Curly Q - Curly Q Gel-les’c (Gel/Serum) • Gel/serum hybrid product the defines, defrizzes, adds sheen and holds curls in place. • The perfect styler for all types 2-4 of curly hair, especially for those with frizz prone hair. • When using on 2nd day hair, refresh with Moist Curls first, then apply as needed. • Ideal for humid climates. • Contains Certified Organic Flaxseed Oil , and Certified Organic Aloe Leaf Juice. • Medium Hold with frizz protection • It’s A Curl - Ring Around the Curlies - Ring Around the Curlies Leave In Cream is the perfect after-conditioning aid for curly, frizz free tendrils. • Formulated with certified organic ingredients • Ophthalmology Tested & Pediatrician Recommended • Apply Ring Around the Curlies Leave in Cream to curls after first moisturizing them with Itsy Bitsy Spirals.

13. Competitive Matrix = Yes

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