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Dissecting Stereotypes in Communication - Munich Conference 2008

This conference in Munich delves into the impact of stereotypes on communication, exploring Greek origins, simplification, and generalization. The event examines how stereotypes influence efficiency, target groups, product homogeneity, and communication difficulties. Attendees will gain insights on tackling clichés, prejudices, negative attitudes, and more.

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Dissecting Stereotypes in Communication - Munich Conference 2008

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  1. Stereotypes in Communication Munich, 13th-16th March 2008

  2. Introduction

  3. Introduction

  4. Definition • Greek origin: «stereos» and «typos» • Characteristics, referring to certain groups of people • Simplify and generalize • Lighten the interaction with unknown people: self-fulfilling prophecy

  5. Definition

  6. Communication Efficiency , Homogeneity of the products • Multitude of impressions (visual, audible) • Many products, everyone wants to convince the consumer • Decision in short time -> Stereotypes: avoid excessive demands

  7. Communication Target group • Aim: reach as many consumers as possible -> Analysis of the target group: consumers are categorized

  8. Communication Difficulties • Cliché, prejudice • Suitability to advantage of the product • Negative attitudes

  9. Examples

  10. Examples

  11. Examples

  12. Examples

  13. Thank you very much for your attention.

  14. Questions?

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