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This document outlines the purpose and benefits of the revised communication strategy for the Social Development Department. It highlights background information, including the department's historical context before 2010 and shifts in approaches from prior administrations. Key departmental figures, such as Acting Director Chris O’Connor and Managers Ashraf Webster and Lungelo Nokwaza, are introduced. The strategy emphasizes social entrepreneurship, community participation, and improved service coordination through integrated support and development, as well as changes following the department's relocation to the Paul Sauer Building.
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SOCIAL DEVELOPMENT DEPARTMENT COMMUNICATION STRATEGY & PLAN
PURPOSE OF THE COMMUNICATION PLAN BENEFITS
BACKGROUND OF THE DEPARTMENT • Years prior to 2010 • Different approaches by previous administration to meet the “developmental agenda” • Inherited operating arrangements • Staffing (numbers and skills)
OVERVIEW OF SOCIAL DEVELOPMENT DEPARTMENT Social Development Acting Director (Chris O’Connor) Arts & Culture Acting Manager (Ashraf Webster) Social Development Facilitation Manager (Lungelo Nokwaza) Proposals Soc Entrepreneurship Interventions Intervention proposals Service Coordination (Sub Councils) Living & Visual Arts Promotion Property Ad-hoc Forward Planning Heritage promotion & Development SDF Community Participation Social Preparation Communications & Events Strategy Special Programmes & Projects Integrated Support & Development
Operational changes • Relocation to Paul Sauer Building, Cape Town • Administrative boundaries aligned with the Health Districts • Rotation of staff • Obtain information/understanding regarding the challenges and priorities of Sub Councils and discuss what expectations they have of the Dept.
NEW ADDRESS 2ND FLOOR, PAUL SAUER BUILDING, 1 ADDERLEY STREET, CAPE TOWN