1 / 11

IFJ EFJ Berlin

This session, led by Thomas Bruning, explored three key topics in independent journalism and marketing strategies during the IFJ-EFJ conference in Berlin. Discussions focused on identifying target groups within the journalism field, developing effective online marketing and communication strategies, and understanding the Villamedia concept. Participants gained insights into mixed practices for freelancers, different career perspectives, and the importance of social media in engaging audiences. The emphasis on tailored e-newsletters and retention training was underscored as essential for increasing traffic to NVJ's platforms.

rylee-hubbard
Télécharger la présentation

IFJ EFJ Berlin

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. IFJ EFJ Berlin 11/12 October 2012 Thomas Bruning, general secretary

  2. 3 topics • Targetgroups within journalist field • Online marketing/communication strategy NVJ • The Villamedia concept • target groups outside independent journalist field - mixed practices freelance - different career perspectives

  3. Marketing & Communications Online Focus • Target groups • Special E-newsletters • Social Media • Focus on marketing • Retention training

  4. More traffic www.nvj.nl

  5. Traffic www.nvj.nl

  6. Mobile, tablet www.nvj.nl

  7. Focus on social media, Facebook

  8. Focus on social media, Linkedin

  9. Focus on social media, Twitter

  10. Marketing newsletter 22.000 copies

  11. Media instead of journalist union The Villamedia concept Independent journalism and commercial work (text writing, communications etc get more mixed up - mixed practices freelancers - different career perspectives journalists Support and follow your member! Clear structure can solve credibility and focus-problems

More Related