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High Mileage Drivers: New Car Buyer Insights

Gain valuable insights on high mileage drivers, who are 19% more likely to own Toyotas and 77% more likely to pay $30,000+ for their next vehicle. With an average income of $76,457, they are ready to buy new cars. Utilize strategic placement to maximize effectiveness and reach this lucrative market segment.

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High Mileage Drivers: New Car Buyer Insights

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  1. Compared to the average adult, high mileage drivers are: • 19% more likely to own Toyotas • 38% more likely to plan to buy a foreign car • 40% more likely to plan to buy new • 57% more likely to plan to pay $20,000 plus for next vehicle • 77% more likely to pay $30,000 plus for next vehicle

  2. Average income of high mileage drivers: $76,457 Combined incomes of high mileage drivers: $75 Billion High mileage drivers have the incomes to buy new cars. They are 33% - 46% more likely than the average adult to have high incomes.

  3. High mileage drivers comprise a significant portion of those who plan to purchase a car

  4. Combining outdoor with late TV news increases reach from 50.8% to 72.8% of those who plan to buy a new vehicle

  5. Strategic placement = maximum effectiveness at minimum cost

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