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Designing a Better Social Enterprise

Join Drew Boyd, Assistant Professor of Marketing and Innovation, as he explores the concept of designing a better social enterprise using Systematic Inventive Thinking (SIT). Developed by Dr. Jacob Goldenberg, this innovative method reveals that successful products often follow one of five core patterns: Subtraction, Task Unification, Multiplication, Division, and Attribute Dependency. This presentation outlines practical strategies for implementing SIT, curbing challenges in brainstorming, and fostering a culture of innovation within diverse teams. Learn to harness innovative thinking and drive meaningful change.

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Designing a Better Social Enterprise

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  1. Designing a Better Social Enterprise Drew Boyd Assistant Professor of Marketing and Innovation October 7, 2011

  2. “Thinking Outside the Box”

  3. "As usual, for these co-written things, John often had just the first verse, which was always enough:  it was the direction, it was the signpost and it was the inspiration for the whole song.  I hate the word but it was the template." Paul McCartney

  4. The Method • Systematic Inventive Thinking is a new innovation method developed by Dr. Jacob Goldenberg (Columbia University). • Innovation follows a set of patterns that can be re-applied to any product, service, or process.

  5. Surprisingly, most innovative products follow one of only five patterns…. The elimination of core components rather than an addition of new systems and functions Subtraction The assignment of new tasks to an existing resource within the vicinity of the problem Task Unification A multiplication of elements already existing in the product along with a qualitative change Multiplication The division of a product and/or its components either physically or functionally Division The creation/removal of dependencies between existing product properties. Attribute Dependency

  6. Problem Solution

  7. Function Follows Form

  8. The Experience • 12-16 team members • Cross functional, diverse • Duration: • 4-5 days for new product workshops • 2-3 days for strategy workshops • 1-3 days for training programs • Frequency: Once per month 8

  9. The Challenges of Brainstorming • Productivity Loss • Free Riding • Distraction • Lack of Direction • Fear of Assessment • Consensus Seeking • Competition • Undermining • Fear of Theft • Fear of Risk

  10. Success Factors • Build a competency in methods of innovation. • Embed methods into existing, well-established processes and frameworks. • Carefully construct “innovation dream teams” that are diverse and committed. • Be “open” to ideas from outside sources to make non-obvious connections to your projects. • “Make a little, sell a little, learn a lot” from the wisdom of crowds.

  11. For More Information Drew Boyd www.innovationinpractice.com drew@innovationinpractice.com drew.boyd@uc.edu @drewboyd

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