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Denis Brunetti Vice President Ericsson Vietnam, Cambodia & Laos

oTT Opportunities for Operators in vietnam. Denis Brunetti Vice President Ericsson Vietnam, Cambodia & Laos. VIETNAM since 3G launch. 2013. 19 million 3G subscribers Mobile data traffic increased up to 4 times in past 12 months. Oct 2009. Launch of 3G services in Vietnam.

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Denis Brunetti Vice President Ericsson Vietnam, Cambodia & Laos

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  1. oTT Opportunities for Operators in vietnam Denis Brunetti Vice President Ericsson Vietnam, Cambodia & Laos

  2. VIETNAM since 3G launch 2013 19 million 3G subscribers Mobile data traffic increased up to 4 times in past 12 months Oct 2009 Launch of 3G services in Vietnam

  3. OTT innovations

  4. smartphone usage in VIETNAM WWW IM app 2012 2013 % of usage at least once a week There is increased usage of instant messaging, social networking, video clips and emails in Vietnam Base: Smartphone users Source: Ericsson ConsumerLab Analytical Platform 2012 and 2013

  5. Smartphone experience Do you experience issues with your smartphone? Source: Ericsson ConsumerLab 2012

  6. IT’S ALL ABOUT THE ‘NETWORK’ VIDEO GROWTH 50 BILLION MONETIZING CLOUDS MOBILE BROADBAND ‘5 PILLAR’ NETWORK REQUIREMENTS SMART SCALABLE SIMPLE SUPERIOR SECURE SMART

  7. Smart offerings Best-effort broadband Price Lost revenue opportunity Single Flat rate Offer Penetration Service-based broadband Price Diverse offerings, leveraging QoS & Policy Control Penetration Flat rate –> Volume based –> Value based

  8. TELKOMSEL INDONESIA Daily: USD 0.1 Weekly: USD 0.5 Monthly: USD 2.1 • Within 2 years: • MBB Sub Growth 45% • Revenue Growth 23%

  9. Shared plans Business opportunity Shared voice minutes Shared text messages Shared data Number of devices

  10. Leveraging OTT Brands Unlimited music streaming on all devices for USD 15 per month

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