Researching Employers Bentley Library (Spring 2008)
Library online resources All Library online resources mentioned in this presentation can be accessed from the Databases A - Z button at http://library.bentley.edu Library resources can be accessed off-campus with your network (active directory) username & password.
Finding Target Companies. • What kind of company do you want to work for?
Identify your industry using the SIC or NAICS Codes • Some of the library’s databases will allow you to use SIC or NAICS codes to create listings of companies operating in your industry
How to find them. • Start at the economic Census’ site http://www.census.gov/epcd/www/naics.html • Search using keywords to find the NAICS (2002) codes for your industry(ies). • 541211 -- Offices of Certified Public Accountants • 541200 -- Accounting, Tax Preparation, Bookkeeping, and Payroll Services • Business directories & company profiles usually provide the primary and secondary codes for each company.
Target Company List • You can use SIC/NAICS codes or industry keywords in combination with other criteria to compile listings of potential targets in all of the following Library databases: • Dun & Bradstreet’s Million $ directory. • ReferenceUSA • International Businesses (OneSource)
Researching a Company • Researching prospective employers is a vital step in the job search process. • Being able to converse intelligently about the company you are interviewing with will create a favorable impression in the interview situation.
Types of Information to Research • Competitive landscape • Potential new and already existing products and services • Trends and issues in the industry • Current news stories • Financial health of the organization • Company’s status (public, private or non profit) • Size and structure of the organization • Headquarters and branch locations • Career opportunities • Type of training programs
Places to find information • Internet • Company’s Website • Library Resources • Company profiles/reports • Analysts’ reports • Industry reports • Current news
Start with the Company’s Website • Use the information found on the company’s website to benchmark data found elsewhere. • Take note of: • Press releases/company fact sheet/backgrounder • Corporate bios • White Papers (Industry or product overviews) • Customers, customer case studies and advisory board • Nonprofit initiatives (Charitable giving and/or foundation) • Industry awards and recognition • Independent Analyst Reports If your company is public and the annual report is not on posted on its website, check the Library’s Thomson Research database or search Edgar from the SEC’s website at http://www.sec.gov)
Continue your research in the… Library’s online databases: • Company histories & company profiles • Current news • Annual reports, SEC filings, financial statements • Industry overviews, trends & projections
Company Profiles/Reports • Business & Company Resource Center (Infotrac) • Business Source Premier (EBSCO) • Use the Business Searching Inteface (EBSCOHost) link • Standard & Poors Net Advantage • Factiva • Plunkett’s Research Online
Industry Reports • Business & Company Resource Center (InfoTrac) • Business Source Premier (EBSCO) • Datamonitor Industry Profiles • Standard & Poor’s Net Advantage • Value Line Investment Survey
Standard & Poor’s Net Advantage Standard & Poor’s doesn’t have an industry survey for accountancy, so I switched industries just to show an outline of what these reports contain.
Searching the Business & Trade Press for current news articles is “The Finishing Touch” Magazines, Journals, Trade Publications and Newspapers are additional sources that should be consulted when researching an employer.
Places to search are… • ABI Inform Global & the Wall Street Journal (ProQuest) • Business & Company Resource Center (Infotrac) • Business Source Premier (EBSCO) • Factiva • Lexis Nexis
All Library online resources are available by clicking on the “Databases A-Z” button at http://library.bentley.edu Library resources can be accessed off-campus with your network (active directory) username & password.
Clicking “Research Help” above will get you to the online and professional research help below.
Remember!Reference Librarians are available to help you with your research. Visit us at the Reference Desk Call us at 781-891-2300 E-mail us at RefDesk@bentley.edu Chat with us at bentleyrefdesk