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Strategic Analysis of "Hung Fuk Tong" Chinese Herbal Tea Project

This project analyzes strategic issues including net profit, staff retention, and market gains vs losses. Considerations also include political, economic, social, and technological factors impacting the project in a stable political environment. Integration with CRM system is crucial for promotion and distribution. External Forces Analysis by Macro Environment is essential.

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Strategic Analysis of "Hung Fuk Tong" Chinese Herbal Tea Project

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  1. Identify the strategic issues in this project Achievements - Net profit - Staff retention - Gained Market Failures - Lost clients - Reduce sales amount - Reduce efficiency Other strategic issues considered in this project

  2. Political - Hong Kong is in a stable political environment Economic - Imported inflation, it will affect the cost of “Hung Fuk Tong” Social - People began to focus on health, and believes in Chinese Herbal Tea Technological – Integration with CRM system become important tools for promotion distributors and consumers External Forces Analysis by Macro Environment

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