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Strategic Planning for Base Realignment and Closure: Effective Communication Strategy

Understand the communication approach involved in the Base Realignment and Closure process to effectively engage stakeholders. Learn about key strategies, including community involvement, public affairs, and long-term vision considerations. Find out how to navigate post-closure changes and the importance of community engagement.

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Strategic Planning for Base Realignment and Closure: Effective Communication Strategy

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  1. COMMUNICATION Throughout the BRAC Process Jimmy Anderson Director, Navy BRAC Program Management Office, SE August 7, 2012

  2. PLANNING (Today) • Military – Be a good neighbor • Market yourself (example: NAVFAC/NAVELEX) • Involve Public Affairs • Community – Be a good neighbor • Tours, service organizations, schools, appreciation days • Community – Understand the military contribution • # of jobs, payroll, construction, service contracts, schools, shopping, housing, etc.

  3. PLANNING (“What if”) What do we want/need? • Airfield, Industrial, Housing, Port • Consider “out of the box” approach • Public discussion? Look at the facts – short term gain vs long term vision • Example: Charleston (save the jobs vs professional plan) • Glenview/Orlando vs Mobile/Pascagoula

  4. PLANNING (Post – The Day the World Changes) • Relationship with the base changes • Fight the list? Not likely to happen • Begin serious planning immediately • Use professionals but…. • Heavily involve the community • Charrettes, public forums, tours • Take property as soon as possible • Sale? At least consider it. Do you really want to be in the development business?

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