1 / 10

Danuta Gray Chief Executive Officer, O2 Ireland

Danuta Gray Chief Executive Officer, O2 Ireland. Consumer co-creation in a converged world. Danuta Gray, Chief Executive O2 Ireland TIF Conference, 19 th October 2006. “I will tell you what I want, when I want it and how !”. Consumer Creation. Power of consumer creation and technology.

sally
Télécharger la présentation

Danuta Gray Chief Executive Officer, O2 Ireland

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Danuta Gray Chief Executive Officer, O2 Ireland Telecoms Convergence and Infotainment

  2. Consumer co-creation in a converged world Danuta Gray, Chief Executive O2 Ireland TIF Conference, 19th October 2006

  3. “I will tell you what I want, when I want it and how !”

  4. Consumer Creation

  5. Power of consumer creation and technology Breaking news Creating news

  6. The Web I want Speed & Convenience I want to Communicate I want to be Entertained I want to Belong

  7. New ‘online’ consumer habits in Ireland • 94% of under 17 year olds have internet access in some shape or form and 54% of them access the internet daily • 30% generate their own media • Average online session is 3 hours • Social networking is a phenomenon with Bebo the most visited site for the longest period - 75 mins, followed by Google and MSN • 45% have experimented with their own blog • The internet is now the 2nd most popular source of information for students aged 11 to 16 years, after asking a parent or other members of the family *Source : generator research

  8. Mobile broadband to bridge digital divide Photographs Broadcast (TV/radio) Music Calendar How I share Internet Content I consume Content I carry Contacts Music/videostreaming/ download Money Sharing Chat P2P voice/video Messaging/email

  9. O2 Ireland leading the way

  10. Consumer co-creation in a converged world Danuta Gray, Chief Executive O2 Ireland TIF Conference, 19th October 2006

More Related