1. Converting likes into sales www.fblikesupply.com

2. Some Pointers You should remember • “ExclusiveFan” Coupons Create an Incentive to Buy. • Tellabout your product through a story . • Behind-the-scenes look at yourproducts creates a personal. bond • Customer Testimonials show your Brand Following. www.fblikesupply.com

3. Example coupon Facebook post below with my critique: www.fblikesupply.com

4. How do you create a coupon on Facebook that will maximize sales? • Accurate and simple actions: Keep it as simple as it can get. You can do any of the three things to display your coupon Either “Claim your coupon: [LINK]” or “Use it on [Website URL]” or “Use it in our [Address] Store location” • Photograph of what you are buying is essential: Display the most enticing and interesting products of your shop so people can see something they want to use their coupon on. • Demonstration of how you use it: Give them all the necessary details Don’t leave them hanging. Tell them exactly where and how to use the coupon. • Only small amount of text is preferred: The shorter the better. People don’t • read on Facebook, they skim. And if they see a wall of text they’ll • likely skip over the post completely. Keep your posts to 140 characters, just like Tweets. www.fblikesupply.com

5. Tell a story that includes your product A product by itself is not enticing enough. It only becomes interesting when you demonstrate to people all of the cool things you can use it for. If you post a photo of a hedge trimmer no one will care. • But if you show a hedged trimmed to look like a lion with a link to see how to do it, people will be interested. • The example from Walmart (left) is great. It sells the products necessary to grow your own salsa without even mentioning them in the text. Instead, they show them in the photo of a typical backyard. • In this way, the text is kept short and punchy. The average person skimming their News Feed will easily be able to digest this. www.fblikesupply.com

6. Ways to Optimize “How to use a product” posts: • Don’t concentrate on the product: Focus all the attention on the end result and activity - how fun or fulfilling it is. Only mention the product as a facilitator of it. • Images are superior to words: An image is more compelling than the words. Tell the story using a photo: Show the end result or process of what can be accomplished using your product. • Drop in Well Known names : Discuss how stars and celebrities use your products. (or that type of product) • Solve a Problem: Giving people cool new activities to do are great, but if you can show them how your products solves one of their problems, you’ll give them a hard reason to buy. www.fblikesupply.com

7. Examples of how to use this formula • Learn how to create your own jewellerymade of [Material]: [LINK] •  Find out how a particular celebrity keeps herself looking so fabulous: [LINK] • Find out what a particular athelete ate and drank to keep his mind and body in shape to win the Championship: [LINK] www.fblikesupply.com

8. Tell a story that includes your product • Apart from the fact that there’s free wine - people love going on winery tours to learn about how the wine is made. When a person has a better understanding for the materials and processes used in the refining of a roduct they appreciate it more. • It’s just like when you appreciate a colleague more when you see how much work they put into their projects. • Anthropologie introduced a new collection with an interview with the founder. Founder interviews are great. They allow you to get a look at: •  why they started the business, • what their inspiration is for their products •  how they choose which products to make. www.fblikesupply.com

9. More Ways to Drive Sales Using Behind-the-scenes Posts • Employee Interviews: The people behind the product are just as important as the product itself. Model them as experts and ask their opinion on the products and how they use them at home. • Show how your products are made: The more people understand the workings of your products, the more they will respect them. Some people may think that your products are cheaply made or made with cheap materials. If you show them the time, effort and quality behind your products, they’ll respect them. And it will give you a leg up over all competitors

10. Tell a story that includes your product Fans are interested in what their friends and peers are saying, not your business. They don’t want to see self-promotion, they want to see cool things that real people are doing. And customer testimonials are your way to give them that. This post from Coca Cola is great. It’s a real image and quote from a Coca Cola Fan that shows a girl and her cousin bonding over a Coke. For a merchant who wants to emulate this though I would include a call-to-action to do something. A hard sell isn’t what you want, but a link to a piece of content that expands on the idea in the post would be perfect. www.fblikesupply.com

11. How to you use Customer Testimonials to your advantage Don't just display testimonials that say that your product is amazing, or even that it is better than your competitors. These things doesn’t give anyone a reason to go out and buy your product. Instead, post testimonials that discuss how a person used your products to solve a problem or make their life better. Companies that sell weight-loss products are best known for this strategy. They show photos and interviews of people who have used their products to change their body and their life. They tell a story about how the product solved their problem and made them happy. This is the story you want to tell about your products. www.fblikesupply.com

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