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This comprehensive strategy aims to boost conservation efforts at Kuala Selangor Nature Park (KSNP) through improved visitor engagement, feedback collection, and enhanced park management. Focusing on environmental education, a clear activity program, and improved park layout, the plan seeks to attract diverse international visitors while ensuring the ecological integrity of the park. A balanced approach includes monitoring local wildlife, developing strategic partnerships, and implementing effective communication strategies to elevate the park's profile and engagement through social media and educational initiatives.
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Conservation mission at KSNP Charlotte Liger and Elsa Jullien
Park strategy and management 1 • Get customers profile and customer feedback to enhance the strategy of the park • People from Malaysia but also France, Australia, Austria, England, France, Holland, India, South-Corea, Spain • With the analysis you can orientate the communication of KSNP • Find a pleasant way to get customers feedback and contact information, Happy souvenirs from the park, A visitors picture place 1) Give us your feedbacks Why? ______________ 2) … your email address… sharul89@gmail.com 3) And get your free picture!
Park strategy and management 2 • Each year create a management plan with overall goals, strategy, objectives, and corresponding actions, labor, time, budget… and action plan
Park activities • Create an activities program • A clear program: what activities, for what age, when, what price? • An adapted communication: book of activities, poster of activities, internet page and possibility of subscription… • Need some volunteer people for which period… • Benchmark other park activities • Increase feedback on activities to continuously improve it
? Park layout • A clear entrance is needed • A unique way to enter the park • A big map of the buildings and a big map of the park • Signs guiding to the ticket counter • Basic information about the park: fees and activities • Some renovation is needed: walking zone, barriers… • Some cleaning is needed: signs, pathway, park… • Some esthetical improvement are needed: for the facilities, accommodation, park public areas • A better orientation is needed Where am I going? To see what?
Education • Environmental education: • Create an Eco-museum and rearrange the visitor office • Make people want to discover the park • Keep it alive • A window display of KSNP • Create some educative game for children on the trail and in the points of interest of the park • Re set up the Education Center
Awareness • Information on the issue of feeding monkey • A common politic with the state of Kuala Selangor • Create more posters to explain at the visitor the risk and the consequences to feed a monkey. (Story about bad effects of feeding monkeys, Bite dangerousness) • Information on the rule and on the mangrove benefits inside the park • Like the protection from storm and tsunami, filter system of the mangrove, water supply, regulation on climate change and financial resources (fishing and ecotourism). • Ecotourism awareness
Communication 1 • One name for the park or always using two • Taman Alam Kuala Selangor • Kuala Selangor Nature Park • A silvered leaf monkey mascot and give it a name! • Increase visibility on internet and use internet to get closer to customers and partners ( 2 facebook pages !?) • Erase the old facebook page • Transfer all relevant information, picture and people liking to the new facebook page • Sharing many "quality links“ • We need to interact a lot with fans and make them interact with us • short posts and posts that ask question or call to action
Communication 2 • Create a KSNP website • Improve communication in the park through posters or signs
Conservation • Needs on Monitoring Fauna and Flora each year to know the impact of the eco-tourism, the activities near the park (aquaculture, police marathon...), the state of each population • Flora : such as the Ischnostemmaselangorica and Wedeliabiflora • Fauna: Migratory birds monitoring, Local birds monitoring, Endangered (IUCN) species monitoring, Bio-indicators (seashell, fireflyes) monitoring • Invasive species: to know the impact in the park (on the ecosystem, on the food competition and on the ecological niche) and the expansion state of these species. • Create a heart zone, without human pressure or any derangement for the wildlife with a delimited access only for the staff and scientific studies. • Partnership and coordination on conservation purpose • Create an interacting group where each stakeholder takes action for conservation purposes • Create a Public Bird Data base • Provide bird monitoring information • Provide birds pictures and information • Provide an interactive plateform • Needs of studies to know the tourism and local activities impacts
Finance • Develop a real financing strategy • Adapt entrance fees • Compare the entrance fees of some national parks or similar parks entrance fee • Adapt accommodation fees • Compare with other parks • Find some funding opportunities • Like Global environment facility, FondationNicholaHulot, Fondation Total, Patagonia
Networking • Create a local stakeholder group • Enhance wetland and bird partnerships and develop synergies • International Crane Foundation • Hong-kong wetland park • Other Ramsar site
Organizational Recommendations • Organization Chart • Detailed functions and contacts • Make the role of each clear and formal • There is no confusion • Create an informatics common network, • For example dropbox with shared files so that there is no need to recreate educational material or other common material all the time • Increase communication between the staff and the management, • With regular meetings (once a week) and regular feedbacks and transparency about what is happening • More transparency is needed about the finances • Two people should manage the budgets • Getting money for a project should be facilitated with a formal process • Additional staff needed • 2 people for conservation (studying and monitoring), • 1 daily security guardian and checking for the entrance • 1 person for funding and communication, • 1 person in the Educational Center, • 1 other gardener
Thank you for this experience with MNS and KSNP We hope we helped