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G e t t i n g t h e M os t f r o m G o o g l e S e a r c h e s

G e t t i n g t h e M os t f r o m G o o g l e S e a r c h e s. Ann Coulter, Southwestern Community College Karen Burns, SW Iowa Library Service Area February 2010. Why do people like Google? How does a search work? What makes a good search? Search tips (with examples): General

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G e t t i n g t h e M os t f r o m G o o g l e S e a r c h e s

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  1. Getting theMostfromGoogleSearches Ann Coulter, Southwestern Community College Karen Burns, SW Iowa Library Service Area February 2010

  2. Why do people like Google? • How does a search work? • What makes a good search? • Search tips (with examples): • General • Top 5 • More tips (maybe a fun one or two) • How can we help patrons to do better searches?

  3. Why do people like Google? Simple interface : Type in some words, get results

  4. How does a search work? • User formulates a search string • Google searches web for pages/docs matching user’s search string • Ranks those best meeting search string criteria at top of the list

  5. General Search Tips • Keep it simple, not too many words •  Not too general--Descriptive words • If at first you don’t succeed—tweak and try again • Watch suggested search strings • Stop words are not searched except…. • Google defaults to “and” between words • Google is case-insensitive (except OR) • Google implicitly stems: plurals and other variations of words, automatically

  6. Our Top 5 • Quotation marks • Asterisk • Tilde • Minus sign • Advanced search/options: date

  7. 1. Quotation marks

  8. Quote marks 2

  9. 2. Asterisk (Without Asterisk)

  10. “a dream * in the American dream”

  11. 3. Tilde

  12. 4. Minus sign

  13. 5. Advanced Search (date)

  14. 5. (dates) Pott Co. disaster area

  15. What would you use as search for: Which are warmer, flannel sheets or microfiber sheets?

  16. More Tips Weather search Calculator

  17. Currency Converter Statistics

  18. Maps Define:

  19. Site:

  20. Movie Earthquakes

  21. Using the web options

  22. Local Search Refrigerator contents

  23. Helping patrons make better searches One-on-one with patrons Patrons in the physical library Patrons outside the physical library

  24. One on One Talk through searches

  25. Patrons in Physical Library Tip sheets Posters Mouse pads Bookmarks Cards

  26. Patrons Outside Physical Library “Tip of the Month” on website, FB Links to tip sheets Video tutorials “contest” or “quiz” on FB “Did you Know?” with fun tips as “hook”

  27. Other Resources • Google Librarian Central Tools http://www.google.com/librariancenter/librarian_tools.htm Google Guide http://googleguide.com • What puts a result at the top of the list? SEO “educated guesses” on Google ranking rules: http://www.vaughns-1-pagers.com/internet/google-ranking-factors.htm Google Hacks, by Rael Dornfest, Paul Bausch, Tara Calishain.

  28. Questions? Karen Burns, SWILSA kburns@swilsa.lib.ia.us www.swilsa.lib.ia.usfacebook.com/swilsa quiltlibrarian on Yahoo, AIM; kburnsquilt on Meebo Ann Coulter, SWCC coulter@swcciowa.edu craftylibrarian on Yahoo LSA U Resources page: http://sites.google.com/site/lsauiowa/resources

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