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Overview of
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1. Do the Math: Calculating and Articulating the Value of Energy Efficiency Programs Net Workshop
February 6, 2007
Katherine Johnson,
Market Development Group
3. Determining Market Potential Utilities estimate the number of customers interested in adopting a specific end-use technology
Analysis is based on gathering information from primary and secondary sources
Important first step in order to determine program benchmarks and success factors
4. Determining Residential Market Potential
5. Market Potential Assumptions
6. Market Potential Exercise
7. Identifying critical inputs to Program Success What are the costs?
What are the benefits
Importance of capturing program results at program design
8. Ways Utilities CalculateProgram Value Cost Effectiveness Tests
Total Resource Cost Test
Utility Cost Test
Participant Cost Test
Ratepayer Impact Test
Assess Market Potential
Program Impact Analysis
Financial Analysis
Determining Other Benefits like reductions in Carbon Emissions
9. Defining Costs and Benefits The utility benefits are the supply costs avoided (such as generation, transmission and distribution, energy and operations and maintenance) due to demand and energy savings achieved.
Participant costs are the costs incurred by customers due to participation in the program (such as equipment installation costs).
Utility costs include the programs rebates, administrative costs, marketing costs and measurement and verification costs. The discount rate is a pre-determined figure, usually relatively low such as 5.5%.
Costs and Benefits will vary by utility and technology selected.
10. Cost-Effectiveness Tests Participant Cost Test (PTC)
Costs and benefits to the program participant
Total Resource Cost (TRC)
All Quantifiable costs & benefits regardless of who accrues them. Includes participant and others costs
Utility Cost Test (UTC)
Quantifiable costs & benefits that accrue only to the utility system. Specifically excludes participant costs
Rate Impact Measure (RIM)
Net change in electricity utility revenue requirements.
Is a measure of equity, not cost-effectiveness
Attempts to measure rate impact on all utility customers especially those that do not directly participate in the conservation program
Treats lost revenues (lower participant bills) as a cost
11. Summary of Economic Cost TestsNPV- Lifetime Analysis Total Resource Cost Test (TRC)=
Avoided supply costs /
(Participant Costs + Utility Cost)
Utility Cost Test (UC) =
(Avoided supply costs) /
(Utility Costs + Rebate)
Rate Payer Impact Measure (RIM) Test=
(Avoided supply costs) /
(Utility costs + Rebate + Revenue loss)
The Participant Test=
(NPV of Benefits to Participants)/
(NPV of the Participant Costs)
The ratio of benefits to costs >= 1
12. Each Conservation Measure Has a Different Cost-Effectiveness Limit Based on When The Savings Occur
13. Cost-Effectiveness of Conservation Varies by Perspective Energy Star Clothes Washer
with Electric Water Heating and Electric Dryer
Present Value Capital Cost = $44/MWh
Value to System= $53/MWh (B/C = 1.17)
Value to Power System
= $66/MWh (B/C = 1.47)
14. Where to Find Utility Costs?
15. Example of Avoided Costs
16. Where To Find Participant Costs? External Sources
Literature Review
Published reports
Interviews with Equipment Experts
Analysis of Current Market Situation
Internal Sources
Previous reports from the engineering/marketing departments
Market research
Program records
Consultants
17. Program Impact Analysis
Program Impact Analysis often part of a larger evaluation study:
Provides an objective comparison of program results against benchmarks
Can be used to track progress over time
Determines net savings attributable to program activities
Identifies areas for program improvement
Net Savings are calculated after accounting for
Free Ridership
Free Drivership
18. Determining Program Impacts Free ridership rate is how many participants would have purchased energy efficient equipment without the program
Free drivership rate is how many participants will install the rebated energy efficient equipment, outside the utilitys service territory
These impacts are best measured through customer survey questions conducted as part of an overall program evaluation
19. Examples of Utility Cost Analysis Light Bulb Calculator
GHP Calculator
Carbon Emissions Calculator
20. Residential Lighting Example Quantifying the Benefits of Replacing 5 standard lights with 5 CFL equivalents
21. Light Bulb Calculator Assumptions
Energy Assumptions: National Averages from Literature Review
Cost Assumptions: From Literature Review and interviews with vendors and current rates
Financial Assumptions: From previous DMEA studies
22. Use of Light Bulb Calculator To determine the Net Effects of the Light Bulbs Sold in the utility service territory to quantify savings of:
kW
KWh
23. Lifetime Customer Savings!
24. First Year Savings for UtilityFrom Installing 5 CFLs
25. Example of Quantifying the Market for Geothermal Heat Pumps
26. Engineering Assumptions
27. Calculated Annual Energy Use
28. Participant Costs and Benefits-Geothermal Example
29. Interactive Example
30. Comparing Marketing Tests vs. Economic Tests Sometimes consumer demand trumps economic analyses
Growing interest in minimizing environmental impacts/carbon emissions.
Some customers are demanding more energy efficient choices and options, and they are willing to pay any premium associated with the green benefits.
Examples include:
Hybrid cars
Purchasing clean energy/renewable energy
Recycled paper/products
31. Example of the Carbon Emissions Calculator To determine the carbon benefits of various energy efficiency programs
32. Calculating Carbon Emissions The Greenhouse Gas Equivalencies Calculator is designed to translate greenhouse gas (GHG) reductions from (e.g., metric tons of carbon dioxide equivalent) into terms that are easier to understand (e.g., equivalent number of cars not driven for one year). The Internet link will be the easiest way to demonstrate these calculationsThe Internet link will be the easiest way to demonstrate these calculations
33. Carbon Emissions Example
34. Questions?