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Visibility Report – May 2013

Visibility Report – May 2013. Dr. Brendan B. Kelly. Interim Vice President of University Advancement (as of July 1, 2013) Current: Director, School of Fine, Performing and Communication Arts. Value & Impact of Publicity May 2013. Press Coverage Generated by UWF:

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Visibility Report – May 2013

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  1. Visibility Report – May 2013 Dr. Brendan B. Kelly Interim Vice President of University Advancement (as of July 1, 2013) Current: Director, School of Fine, Performing and Communication Arts

  2. Value & Impact of Publicity May 2013 • Press Coverage Generated by UWF: • Advertising Equivalency: $125,375.01 • Circulation/Traffic: 1,677,060,541 • Audience Reach: 114,253,604 • Additional Coverage Generated: • Advertising Equivalency $33,711.66 • Circulation/Traffic 96,088,179 • Audience Reach 10,657,378 • _________________________________________ • TOTAL PRESS COVERAGE: • Advertising Equivalency $159,086.67 • Circulation/Traffic 1,773,148,730 • Audience Reach 124,910,982

  3. How the Press is Covering UWF

  4. What the Press is Covering at UWF

  5. Where UWF Receives Press Coverage

  6. Comprehensive Integrated Approach • Image Management Strategy • Strategic Communication Strategy • Recent National Awards • Moving Forward • Focus on impact by audience • Advancing social media/digital environments • Metrics for continuous improvement

  7. Thank You

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