1 / 6

Holiday/Special Event Marketing

A pumpkin patch in Portland, OR took a sports themed approach to a corn maze this year by carving the Portland Timbers (Major League Soccer) logo into a corn field…. Holiday/Special Event Marketing. Directions. Go to each park web-site-(Slides 3&4)

santos
Télécharger la présentation

Holiday/Special Event Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. A pumpkin patch in Portland, OR took a sports themed approach to a corn maze this year by carving the Portland Timbers (Major League Soccer) logo into a corn field… Holiday/Special Event Marketing

  2. Directions • Go to each park web-site-(Slides 3&4) • Research what these parks do in terms of their special holiday events that keep their parks open during the “off” season and increase revenue during the holiday times. • Document your findings in WORD. • GO TO: Silde 5 & 6 and follow the directions. • Document your ideas in WORD.

  3. Holiday Theme / Special Event Marketing • http://seaworldparks.com/en/buschgardens-williamsburg • https://www.universalorlando.com/Theme-Parks/World-Class-Theme-Parks.aspx

  4. Holiday Theme / Special Event Marketing • https://disneyworld.disney.go.com/ https://www.kingsdominion.com/ • http://www.sixflags.com/national/index.aspx

  5. Today’s Assignment: What can your park do to leverage Holidays to promote the brand and sell tickets, merchandise and concessions? Busch Gardens – Williamsburg (Festhaus) Special Event - Sports Marketing

  6. Today’s Assignment: Come up with a Special Event themed idea to help market, promote and sell everything from the brand to tickets, sponsorship, merchandise and concessions for your theme park! Special Event- Sports Marketing

More Related