1. Persuasive speaking

2. Before giving the speech, you will tell the audience… • who you are….you can pretend/make up your persona • who the audience is

3. Beginning • Be sure to state the: • Purpose (you can say it so it blends into the speech, but the audience needs to be clear before you get to the end of the speech) • Mandate—What gives you the authority to make this speech? • Why should the audience listen? (How will this benefit them, what’s their part in it, etc?)

4. Within the Speech • Be SPECIFIC • Be INCLUSIVE—Use words like WE, OUR, US • Win with words—Use words with positive and persuasive connotation • Include different persuasive/propaganda techniques and appeals

5. Within the Speech • Use REPETITION and PARALLELISM—these build momentum and power within your speech. They lead your audience to your desired conclusion and puts emphasis on that point. • Build MOMENTUM—the speech should have a flow to it that builds to your ultimate purpose • CONNECT with your audience—include examples, stories, or points that they will relate to, connect with, and/or find convincing

6. Within the Speech • Use VOCABULARY and DICTION appropriate for your audience • Match your TONE to your subject • Be CLEAR, DIRECT, and STRONG • Subtly remind the audience of your authority

7. Within the Speech • Maintain EYE CONTACT with your audience. Make them feel like you are speaking to each one of them individually and that you are connected with them. • Don’t fidget, giggle, or do anything to distract your audience from your speech • Be LOUD and CONFIDENT

8. Ending • Give CALL TO ACTION—What do you want your audience to do now? • The speech should have a finality to it; it should be clear that this is the end without you telling us

9. Format • What will be the most effective way to structure your speech? • story/anecdote • debate the pros/cons • affirmations • cause and effect • step by step • question and answer