Business Yardsticks: Phase I Overview of Systems, IT, Sales, and Marketing Strategies

This document outlines the essential elements of Phase I in the Business Yardsticks framework, focusing on Systems and IT, as well as Sales and Marketing. Key activities include determining needs for hardware and software selection, planning implementation, and conversion strategies. In sales and marketing, it covers product mix determination, pricing methods, break-even analysis, building a permanent customer base, and strategies for new product development or selection. This phase is crucial for establishing a solid foundation for business growth.