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Len Olender - Sportsworld Mark Howell – Visit London

Len Olender - Sportsworld Mark Howell – Visit London. KEY AREAS OF ACTIVITY. Hospitality offerings Live sites Events London Media Centre Volunteers Visitor Services – In public places and within businesses City Dressing – The look of London. SPORTSWORLD.

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Len Olender - Sportsworld Mark Howell – Visit London

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  1. Len Olender - Sportsworld Mark Howell – Visit London

  2. KEY AREAS OF ACTIVITY • Hospitality offerings • Live sites • Events • London Media Centre • Volunteers • Visitor Services – In public places and within businesses • City Dressing – The look of London

  3. SPORTSWORLD • A total of 14 Olympic Games as Official Ticket and Tour Operator Beijing - 22 National Olympic Committee Appointments Sponsors: 1 Global / TOP Sponsor – Samsung 2 BOCOG Sponsors • Vancouver • LOCOG Official Tour Operator • 5 National Olympic Committees Sponsors: • 1 Global/TOP Sponsor – Samsung • 5 VANOC National Sponsors

  4. WHO’S INVOLVED? • Olympic Development Authority - infrastructure • IOC/LOCOG – world body and organisaing committee • Athletes – 17,000 • Officials and coaches • Media – 20,000 plus • National Olympic Committees - 205 • Sporting Federations – 26 sports • Sponsors – 9 TOP and 7 LOCOG • Public

  5. WHO ARE OUR OLYMPIC CLIENTS? • Olympic Family “entourage” • Sponsors and Suppliers • National communities in London and across the UK • Service provides: security, cleaning, construction, catering • Non-accredited press • Future bidding cities • Governments • NOC agents and international tour operators • Mass worker group budget category • Hotels • Apartments • University Dorm rooms • Short and Long term

  6. SERVICES REQUIRED Agencies and Suppliers will purchase a variety of services : • Accommodation (Pre Games and Games Time) • Transportation • Recruitment • Restaurants • Venues

  7. Agencies and Suppliers will purchase a variety of services : Tours Merchandise Offices and infrastructure Unique Experiences SERVICES REQUIRED

  8. HOSPITALITY ACTIVATIONS

  9. HOSPITALITY ACTIVATIONS

  10. HOSPITALITY ACTIVATIONS Huge scale logistical operations Multi-million pound business

  11. SPONSOR ACTIVATIONS Innovative Ways to maximise their Brand Activation

  12. LIVE SITES AND EVENTS

  13. LONDON MEDIA CENTRE • Filming Positions • Assistance with story angles • Good quality images • Studio space

  14. VISITOR SERVICES • Volunteers • City Dressing • Staff Training

  15. GETTING INVOLVED • Fair Pricing Charter Launched 2008 – Sign up! • COMPETEFOR for all LOCOG Activity • Visit London – venue and hospitality/event offerings in London • 2012 Tourism Opportunities Network website

  16. WHEN WILL THEY COME? 2010 • Vancouver Winter Olympics • LOCOG Briefings • Hotel Allocation Proposals • Site Inspections & Planning 2011 2012 • Test Events Summer 2011 • Tickets Go On Sale • Sponsors Contract Hospitality • Test Events Spring 2012 • Olympic Torch Rally July • Games

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