Food Day Call for Campus Organizers September 12, 2012

1. Food Day Call for Campus Organizers September 12, 2012

2. Agenda • Hayley Gillooly, Food Day national coordinator • Hannah Wolfe, Real Food Challenge • Allison Mountjoy, New York University • Jessica Baltmanas, UC San Diego • Catherine Henry, Duke University • Hannah Wolfe, Drew University • Wrap-up and Q & A N.B. Press the “raise hand” button to be unmuted or type your questions/comments into the chat box on your dashboard! This webinar will be recorded.

3. Food Day Priorities - Promote safer, healthier diets - Support sustainable and organic farms - Reduce hunger - Reform factory farms to protect the environment and animals - Support fair working conditions for food and farm workers

4. Food Day on Campuses • Why: College campuses are important incubators for social movements • Students, faculty, and administrators play a key role in building momentum toward a better food system • Campuses have the resources and energy to educate, engage, and change

5. Campuses can… • Raise awarenessabout food injustices on campus and across the food system • Educate the public • Improve the food served on campuses and conditions for food workers • Debate important food and agriculture issues • Mobilize for continued change • Launch a movement or initiative that continues on your campus for years to come

6. Food Day and Real Food Challenge • National partnership to engage tens of thousands of student activists nationwide • Food Day 2011: • 255 campuses • 38,000 students • 47 states • Promoting more just, sustainable food practices on campuses

7. 2011 Campus Highlights • Univ. of Minnesota: Community Expo • Baker University (KS): week of activities, including Real Food Information Fair; lecture on Climate Change, Food Security, and Food Sovereignty, Oxfam hunger summit; film screenings • UC Hastings: panel discussion on reforming food served in prison systems • Harvard University: Food Law Society hosted TEDx on food law and policy • Rhodes College: chefs’ cafeteria takeover • Over 200 other campuses from AK to FL

8. 2012 Highlights • North Carolina State University: week long events including farmworker justice, campus farmers market, local food dinner • Sacramento State University: a week of events, including a candidate forum • Haskell Indian Nations University: Haskell Green Campus initiative spearheading events around indigenous foods • Babson College: multi-day events focused on food entrepreneurship, featured guest Andrew Zimmern (Bizarre Foods), panels incluing Mass. restaurant, nonprofit, academic communities

9. Resources • Guide for Campus Organizers • Campuses one-pager • Food Day campuses page (FoodDay.org/for_campuses) • Real Food Challenge Food Day page (realfoodchallenge.org/foodday2012) • Organizing tools and promotional materials at FoodDay.org/resources • Registered events (foodday.org/all_events)

10. What Will You Do? • Sign up to be a campus mobilizer: foodday.org/for_campuses • Create an account at FoodDay.org/login • Register your event by September 24 to receive Food Day promotional materials: • Go to: foodday.org/host_an_event • Naming your event: “Campus Event: [your title here]” • Share your event: via Facebook, Twitter, campus website

11. Hannah Wolfe National Food Day Coordinator Real Food Challenge realfoodchallenge.org/foodday2012

12. National organization & network of students • Get Real! Campaign • Shifting $1 billion of college food purchasing dollars to real food by 2020 • Real Food = food that truly nourishes consumers, communities, producers and the earth • Local or community-based, fair, ecologically-sound, humane • Real Food Campus Commitment • 20% real food by 2020

13. Food Day on Campus • Uniting the power of students with the momentum of the national food movement • Connecting all relevant stakeholders on campus • Students, faculty, staff, dining, sustainability • Exciting entry-point to food activism for your school • Opportunity to propel pre-existing campaigns forward

14. 5 Steps to Get Involved • Register as a Campus Mobilizerhttp://realfoodchallenge.org/foodday2012#Sign_up_to_Organize_an_Action_ • Check out our resources! • Put your events on the map http://www.foodday.org/host_an_event • Plan an awesome event • Let us know how it went!

15. Web Resources • Guide for Campus Organizers Download at: realfoodchallenge.org/foodday2012& foodday.org/for_campuses

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17. Additional Resources Food Day Coordinators http://www.foodday.org/find_coordinator Real Food Challenge’s • Food Day Working Group • Regional Field Organizers http://realfoodchallenge.org/about/whoweare#RFOs

18. Action Items Create a Photo Petition Stay tuned for details on realfoodchallenge.org/foodday2012for info on prizes & directions to upload your pictures!

19. Action Items Be a part of the launch of Food Mythbusters • Real Food Media Project • Video series debunking myths perpetuated by conventional agribusinesses • Launches on Food Day! • Video #1 tackles the myth that only industrial agriculture can feed the world, and that sustainable agdoesn’t stand a chance. Interested? Email foodday@realfoodchallenge.org

20. Best Practices for Event Planning • Plan ahead! • Gather a strong team & delegate tasks • Opportunity for leadership development! • Publicize • 3 forms of contact • Have a system for turnout

21. Allison MountjoyNew York University

22. Goals • To engage the student body through discussion and interactive workshops. • Connect students with local NYC and NY State issues whenever possible. • Partner with city or campus groups. • Encourage students to utilize campus and city groups as knowledge and activism resources. • Raise awareness of the 6 issues represented by Food Day. Food Day at NYU

23. 2011 Events • Events • Awareness table from 11-2. • “Who Grows Your Food” Discussion Panel 7-9 • Lessons Learned • Good help is hard to find and even harder to keep. • Universities are full of bureaucracy. • Getting farmers/politicians involved can be difficult during harvest/election season. • Something is better than nothing. • At this point what is manageable given time/money/man power constraints?

24. Utilizing Our 2011 Lessons Learned • 6-8 person planning committee representing more departments/clubs. • Utilize shared Google docs and email. • Delegate tasks. • Reserve venues as early as possible. • In-kind donations are easier. • Market your event, increase attendees!!! • Sign-in/Registration helps organize day-of planning.

25. 2012 Event Plan

26. Jessica Baltmanas Global Development and Social Justice Major, 2013 University of California, San Diego

27. 2011 Food Week

28. 2012 Food Day Sustainable Food Expo • sustainable food suppliers to be connected with restaurant owners/managers • student organizations • community organizations "Yes on Proposition 37" Panel • GMO panel discussing the importance of Prop 37 • Prop. 37 would require labeling of many genetically modified foods for sale in California

29. Take-Away Points • Prepare as early as possible • Collaborate and take advantage of the networks you have • Have strong publicity efforts (very important) • Make the events lively!

30. Catherine HenryDuke University

31. Real Food Goals at Duke University Logistics • Successfully run the Real Food Calculator for our two main dining halls on campus • Complete baseline assessment for all eateries on campus • Expand scope and efficiency of the Food Systems Working Group, which was begun last year • Have the Real Food Commitment signed! Awareness/Education • Increase general student body awareness through film screenings, farm visits, guest speakers, etc. • Collaborate with the Duke Food Project on events • Host potlucks, social events, etc. with food groups in the Triangle area • Food Day!

32. Food Day Planning Event Details • Outdoor dinner on Chapel Quad, 5:30pm on Food Day • Tickets pre-sold for $7 • Hoping to sell 100 tickets • Market to Duke students as well as local farmers, activists, administrators, faculty, etc. • Event will be as sustainable as possible: reusable utensils, composting, etc.

33. Food Day Planning Sourcing of Food/Resources • Agreement to work with out food provider, Bon Appetit, for the main dish • Will reach out to local eateries to provide additional dishes for the event • For an educational component, we will have a table disseminating information to people passing by • Funding for this event from our Sustainability Office through the Green Grant Fund Goals: • Show administrators the student commitment to eating Real Food • Encourage more students to become informed on important food issues • Begin a deeper conversation on campus about where our food comes from

34. Hannah WolfeDrew University ‘12

35. Students for Sustainable Food Fall 2011 semester • Started to get serious; 6 core members • Recognized by Student Activities around Food Day • Hosted Food Week! • Drew became the 2nd school in the nation to sign the Real Food Campus Commitment Spring 2012 semester • Hosted multiple events; increased membership • Nominated for “Club/Organization of the Year” • Completed the Real Food Calculator • 100+ people attended presentation on the state of Drew’s food

37. Stay Involved post-Food Day • Real Food Challenge – Campus Visits • National Summit • February 2013 – more details forthcoming! • Get Real! Campaign For more informationhttp://realfoodchallenge.org/programs

38. Contact Information • Hayley Gillooly, hgillooly@cspinet.orgProject Coordinator, Food Day • Hannah Wolfe, hannah@realfoodchallenge.orgFood Day Coordinator, Real Food ChallengeDrew University ‘12 Student Panelists • Allison Mountjoy, NYU, • Jessica Baltmanas, UC San Diego, jbaltmanas@gmail.com • Catherine Henry, Duke, crh42@duke.edu