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Strategic Marketing Plan for Third Wall Theatre's Production of "The Misanthrope"

The Third Wall Theatre Company aims to enhance audience engagement and ticket sales for its upcoming production of "The Misanthrope." Targeting professional females aged 45-59, our marketing strategy involves a mix of traditional and digital media, partnerships, and community events. With strengths in communication and a location appealing to our audience, we will tackle weaknesses like the political and technological climate. Initiatives will include creative advertising, membership appreciation nights with exclusive offers, and leveraging local press and radio.

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Strategic Marketing Plan for Third Wall Theatre's Production of "The Misanthrope"

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Presentation Transcript

  1. Third Wall Theatre Company

  2. Outline • Where Third Wall is • Audience, strengths, weaknesses • Strategy for marketing The Misanthrope • E-mail lists, media, time of year • Tactics • Event, print, radio, television, partnerships

  3. Where Third Wall is • Audience • Females, professionals, 45-59 • Challenges • Political climate • Technological climate • Strength • Communication • Weakness • Time

  4. Key Strategic Directions • Improve communication with audience • Media coverage • Market the play • Increase ticket sales • Maximize theatre location • Partnerships with other businesses

  5. Membership Benefits • Unique offers • Free giveaways • The experience of theatre • Dynamic benefits

  6. Membership Appreciation Night • Will directly reach target audience • Offer guests food, beverages and sneak peek at upcoming production • Buy tickets, memberships or donate money • Molière as master of ceremony

  7. Print Media Options • Newspapers • Press releases • Magazines • Posters • Brochures and handbills

  8. Newspapers • Ottawa Citizen • Young urban professionals • High disposable incomes • Living in or around Ottawa area • Xpress • Those interested in cultural events • Young adults • The Gazette • E-newsletter circulated by the paper

  9. Press Releases • Released prior to important printing deadlines • Streamlined • Attention grabbing headlines • Newsworthy elements • Contact information

  10. Magazines • Ottawa City Life • Ottawa Life • Where

  11. Posters • Targets female theatre goers, 45-59 • Targets downtown residents, including those in area of University of Ottawa campus • April 26 to May 10

  12. Bus Advertising • Highly visible • High volume • Take one cards

  13. Brochures • Permanent record of information • In colour, double-sided, with all relevant information • Third Wall logo and contact information • Description of play • Theatre location and map • Logos of sponsors or partners • Coupons

  14. Handbills • Handed out on or around U of O campus • Targets individuals that live in area • Includes: • Colourful image • Third Wall’s logo and contact information • Web site address • Maps to the theatre

  15. Radio • Four 15 second commercials • Starting May 2, 2004 on Majic 100 and 580 CFRA • Broadcast between 6am and 1am

  16. Television • Medium for the masses • 14 commercial spots over a two-week period, May 5-19 • 30 seconds for the Dr. Phil crowd • Cost: $20, 500

  17. Partnerships • Short performances in Major Hill’s Park • 3 Tulip Festival weekends in May • Add Tulip Festival logo to promotional material

  18. Conclusion • Jen • Memberships • Candace • Press release • Print ads • Kathryn • Broadcast ads • Alexa • Partnerships

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