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The Evolution of the Programming Department

Explore the transformative journey of KQED's Programming Department, led by Program Director Scott Dwyer. From its inception with 4 people and 2 channels in 2000 to navigating challenges like layoffs and channel expansions, the department has evolved significantly. Key developments include the digital shift in 2003 and the merger with KTEH in 2005. Discover the intricate roles of the Traffic Director and Coordinators in scheduling and promoting programs. This timeline provides insights into the adaptation strategies essential for thriving in the fast-paced media landscape.

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The Evolution of the Programming Department

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  1. The Evolution of the Programming Department Scott Dwyer Program Director KQED San Francisco KTEH San Jose KQET Monterey

  2. Evolution in Action

  3. KQED Timeline • 2000 4 people, 2 channels (pre-digital) • 2003 4 people, 6 channels (digital begins) • 2005 7 people, 8 channels (KTEH merger) • 2009 5 people, 7 channels (layoffs) • 2010 more change coming…

  4. KQED Programming Department

  5. Program Director • Schedule 5 channels • Produce Imagemakers • Determine program promotion priorities (on air and magazine) • Grid and production meetings • Ratings reports and analysis

  6. Traffic Director • Order, dub, ingest programs • Time and segment programs • Schedule refeeds • Solve technical and automation issues • Main contact with master control

  7. Traffic Coordinator • Enames, listings, Comcast VOD • Assign recordings • Coordinate with local productions • Ratings, promo, purge list, FCC reports • Tape library and log backup • Main contact with pledge

  8. Log Coordinator 1 • Schedule promos & underwriters on KQED • Produce underwriting spots

  9. Log Coordinator 2 • Schedule promos and underwriters on KTEH, World, Life and Kid channels

  10. Timesaving Tools • Protrack program coding & ratings reports • Protrack template scheduling • Protrack schedule from PBS feed option • Protrack promo flights • PTPA schedule buddies • APT / ITVS monthly newsletters

  11. Change is the New Normal

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