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“XYZ Corp is part of an industry I don’t know a lot about – I need to get smart about it, fast!”

September 30 th :. “XYZ Corp is part of an industry I don’t know a lot about – I need to get smart about it, fast!”. Why might you need to “get smart” about an industry?. Course projects Interviews On the job! (yes, this isn’t just an academic exercise). Industry Research 101.

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“XYZ Corp is part of an industry I don’t know a lot about – I need to get smart about it, fast!”

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  1. September 30th: “XYZ Corp is part of an industry I don’t know a lot about – I need to get smart about it, fast!”

  2. Why might you need to “get smart” about an industry? • Course projects • Interviews • On the job! (yes, this isn’t just an academic exercise)

  3. Industry Research 101 • Suzanne’s page of “Industry and Market Research Resources”: • http://www.library.rochester.edu/subject/business/industry • Broad, multi-industry resources: • Keyword search type: IBISWorld, MarketLine, ThomsonOne • Pre-set list type: NetAdvantage, Factiva, Plunkett

  4. Tips and features - 1 • IBISWorld – easy and fabulous; more granular; US-focus (some “global” reports) • MarketLine – also easy & fabulous; less granular; global coverage. Hot feature: “5 Force Analysis”! • ThomsonOne…fabulous, but not easy*. Professional grade reports from a wide range of analyst companies. *Use lower half of search interface; limit to Report type “industry” – or search by NAICS code/keyword.

  5. Tips and features- 2 • NetAdvantage – “Industry Surveys;”only 52 industries covered, but very good quality. • Factiva – from row of options above search box click “Companies/Market”, then choose “Industry.” • Plunkett – well, it’s simple… has some industries not represented elsewhere, can also be used to create lists of companies in a specific industry.

  6. Industry Research 401 • Topic-focused databases: • Frost & Sullivan: strong in tech, healthcare, pharma, defense – smattering of other areas • Gartner: everything “IT” (computers, information technology) • GBI Research: 5 topics only (pharma; medical devices, energy, clean tech, chemicals) • Sport Business Research Network: the name says it all!

  7. Next week – Simon (and the pros) take a break! Join us Oct. 14, 5:00pm for: “I need to find information about a private company and I can’t find anything- help!” Your problem-solving pros will show you the best resources for making those private companies reveal their secrets!

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