'American marketing association' diaporamas de présentation

International Economic Trends: Jobs and Inflation 2007-2011

978 views • 88 slides

Creating a Winning E-Business Second Edition

Creating a Winning E-Business Second Edition. Marketing Your E-Business Chapter 6. Learning Objectives. Describe the marketing mix Explain the importance of branding Describe primary and secondary market research Create a marketing plan Identify marketing tools. Marketing.

1.07k views • 71 slides

QUALITY MANAGEMENT

QUALITY MANAGEMENT. CHAPTER 15. DAVID A. COLLIER AND JAMES R. EVANS. LO1 Explain the concepts and definitions of quality. LO2 Describe the quality philosophies and principles of Deming, Juran, and Crosby . LO3 Explain the GAP model and its importance.

920 views • 50 slides

What Is Sports And Entertainment Marketing ?

What Is Sports And Entertainment Marketing ?. Chapter 1. 1.1 Marketing Basics Objectives. You will be able to describe the basic concepts of marketing. You will be able to describe the seven key marketing functions. . What Is Marketing?.

1.31k views • 49 slides

What Is Sports And Entertainment Marketing ?

What Is Sports And Entertainment Marketing ?. Chapter 1. 1.1 Marketing Basics Objectives. You will be able to describe the basic concepts of marketing. You will be able to describe the seven key marketing functions. . What Is Marketing?.

1.2k views • 49 slides

Review : Defining the Brand

Review : Defining the Brand. Diyah Ayu Amalia Avina M.Si d_avina@ub.ac.id. The brand is and has been defined in many different ways over the years, depending on the perspective from which the brand is perceived.

474 views • 34 slides

Negotiation by Kim Molee, Carnegie Mellon University

487 views • 26 slides

Customer Relationship Management (CRM) Introduction

MEDFORIST. Customer Relationship Management (CRM) Introduction. MEDFORIST. Contents. Customer focus issues CRM Definitions CRM Functions CRM Stages CRM Business Process & Technology CRM challenges & Difficulties Building a CRM Solution. MEDFORIST. A definition of marketing.

383 views • 25 slides

Majoring in Marketing Careers in Marketing

Majoring in Marketing Careers in Marketing. 0. Why Major in Marketing?. At the core of every type of organization Allows you to draw on many skills and interests, such as creativity, sales, research and analysis, communication, and management

419 views • 24 slides

Career Planning Process

Career Planning Process Counseling & Career Services Clayton College & State University Why plan your career? Tell me a little about yourself? What kind of work interests you? What do you know about _______? How did you decide to get into ___? How have you prepared yourself for . . .?

650 views • 23 slides

rewards of marketing

presented by robert cascio doctoral candidate, department of marketing, university of central florida. rewards of marketing. wha t is marketing?. American Marketing Association definition :

386 views • 23 slides

Choosing the Best Fit University and Major

Choosing the Best Fit University and Major. Preview Day, October 27, 2012 West Chester University Dr. Jack Gault, PhD Chair of Marketing. West Chester University and WCU Marketing ? . Web Links including Videos and Virtual Tours: Main Page www.wcupa.edu

349 views • 21 slides

Chapter 1

Chapter 1. Introduction to hospitality marketing. Lecture plan. What is Marketing? Definitions Hierarchy of customer value Marketing Concept Management Orientations Environmental Influences Macro Micro Special Characteristics of Services Marketing Hospitality Marketing Mix.

543 views • 20 slides

Chapter 1

Chapter 1. Introduction to hospitality marketing. Lecture plan. What is marketing? Definitions Hierarchy of customer value Marketing concept Management orientations Environmental influences macro micro Special characteristics of services marketing Hospitality marketing mix.

387 views • 20 slides

Chapter 1.1: Marketing Basics

Overview : This chapter introduces basic marketing concepts and defines and explores the vales of entrainment and sports marketing . Describes the basic concepts of marketing Explains the marketing mix Defines the six core standards of marketing. Chapter 1.1: Marketing Basics. Marketing

1.65k views • 18 slides

CHAPTER 2

CHAPTER 2. MARKETING RESEARCH: PROCESS AND SYSTEMS FOR DECISION MAKING. Benefit of Research. Assist to decision making Information from market/customer Help to improve performance The Benefit Formula: V(dr) - V(d) > C(r) where V(dr) = decision with benefit

467 views • 13 slides

Marketing & Business Ethics

260 views • 10 slides

Advertising

Advertising. The typical person sees 250 commercial messages daily and more than two million of them by the time he or she is twenty-five years old. Studying advertising and the strategies used by advertisers helps us to become more critical, insightful, and selective consumers.

480 views • 9 slides

Advertising

Advertising. The typical person sees 250 commercial messages daily and more than two million of them by the time he or she is twenty-five years old. Studying advertising and the strategies used by advertisers helps us to become more critical, insightful, and selective consumers.

328 views • 9 slides

Marketing Resources

Ruth G. Samuels Business Librarian. Marketing Resources. Marketing General. Market Insight

208 views • 9 slides