'Boston matrix' diaporamas de présentation

Product

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135 Marketing Strategy AS Edexcel New Specification 2015 Business

135 Marketing Strategy AS Edexcel New Specification 2015 Business. By Mrs Hilton for. From the specification. a) The product life cycle b) Extension strategies: product promotion c) Boston Matrix and the product portfolio d) Marketing strategies appropriate for different types of market:

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Organizational Units

Organizational Units. A key issue of the planning process is to determine the scope Organisation as a whole Organisation can be broken strategic business units. Approaches to Defining Strategy. Most of the techniques apply to phase 3 Phase 4 requires some inspiration or creativity

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The Boston Matrix (Also called the BCG Matrix, the Growth-Share Matrix and Portfolio Analysis)

The Boston Matrix (Also called the BCG Matrix, the Growth-Share Matrix and Portfolio Analysis). Focusing effort to give the greatest returns. If you enjoy visual representations and vivid descriptions of your business then you'll love the Boston Matrix!

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Marketing Strategies in the

Marketing Strategies in the. Structure. Strategy as Matching Types of Strategy Frameworks for Strategic Choice Strategy to Operations. Basic Decisions. Business. Customers. ?. Who is the Customer? What will we achieve How will we use or resources?. Strategy as Matching.

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The Marketing Mix: Product

The Marketing Mix: Product. Product Portfolio Analysis - Boston Matrix Today you will know how the a product portfolio analysis is. You will understand the Boston Matrix and its use in marketing decision making.

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Linking promotional activity to the product life cycle

Linking promotional activity to the product life cycle. LEARNING OUTCOMES FOR THIS LESSON. Explain how and why companies extend their product range. Show how promotional activity links to stages in the product life cycle. Explain how BIC has sought to add value to its products. . INTRODUCTION.

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Product Portfolio Analysis

Product Portfolio Analysis. (The Boston Matrix). MOOO!. What is it? Why is it useful?. The Matrix. High Market share low. Low Rate of growth for the whole market High. Problem Children. High Market share low. Low Rate of growth for the whole market High. Stars.

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Marketing Review For M1

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