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Product Portfolio Analysis

The Boston Matrix, also known as the BCG Matrix, is a strategic tool used for portfolio analysis of businesses. It categorizes products into four quadrants: Stars, Cash Cows, Question Marks (Problem Children), and Dogs, based on their market share and growth rate. Understanding this matrix helps businesses make informed decisions about resource allocation, product development, and marketing strategies. By assessing where each product stands, organizations can prioritize investments and divestments effectively.

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Product Portfolio Analysis

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Presentation Transcript

  1. Product Portfolio Analysis (The Boston Matrix) MOOO!

  2. What is it?Why is it useful?

  3. The Matrix High Market share low Low Rate of growth for the whole market High

  4. Problem Children High Market share low Low Rate of growth for the whole market High

  5. Stars High Market share low Low Rate of growth for the whole market High

  6. Cash Cows High Market share low Low Rate of growth for the whole market High

  7. Dogs High Market share low Low Rate of growth for the whole market High

  8. What to do with ‘Dogs’ WOOF!

  9. Balance Do we want a field of cows? MOOO!

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