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Product/ Service Portfolio

DIGITAL MARKETING END-TO-END. Process Model. Target audience. Marketing approach. Marketing campaign. “ Media Buying & Planning ” processes. P. Types of Networks. Product/ Service Portfolio. Types of Online Marketing. Yes. 3. 4b. 10. 11. 8. 7. 1. 6a. 6d. 6b. 6c. 2c. 6f.

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Product/ Service Portfolio

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  1. DIGITAL MARKETING END-TO-END Process Model Target audience Marketing approach Marketing campaign “Media Buying & Planning” processes P Types of Networks Product/ Service Portfolio Types of Online Marketing Yes 3 4b 10 11 8 7 1 6a 6d 6b 6c 2c 6f 2a 2b 2d 4 9 5 4a 2 6e Negotiate agreements w/partners Select optimal marketing method Monitor & evaluate results Budget/ROI Level of control Define target audience Level of risk Allocate marketing budget Improve marketing approach Targeting Brand sensitivity Contract media planning agency Quality vs. quantity advertising “Outside search engine” marketing Search marketing Horizontal networks Affiliate marketing Vertical networks Display marketing Need media agency? No ADVERTISER / MARKETER Define marketing approach Online marketing campaign Decision Criteria Network buy Direct buy • Networks • Publishers • Affiliates • Impressions • Conversion • Sources of traffic • … System Industry Processes » Advertising » Digital Marketing End-To-End Input / Output Document Process step Linked process P

  2. DIGITAL MARKETING END-TO-END Process Description (1/7) Industry Processes » Advertising » Digital Marketing End-To-End www.ProcessToGo.com

  3. DIGITAL MARKETING END-TO-END Process Description (2/7) Industry Processes » Advertising » Digital Marketing End-To-End www.ProcessToGo.com

  4. DIGITAL MARKETING END-TO-END Process Description (3/7) Industry Processes » Advertising » Digital Marketing End-To-End www.ProcessToGo.com

  5. DIGITAL MARKETING END-TO-END Process Description (4/7) Industry Processes » Advertising » Digital Marketing End-To-End www.ProcessToGo.com

  6. DIGITAL MARKETING END-TO-END Process Description (5/7) Industry Processes » Advertising » Digital Marketing End-To-End www.ProcessToGo.com

  7. DIGITAL MARKETING END-TO-END Process Description (6/7) Industry Processes » Advertising » Digital Marketing End-To-End www.ProcessToGo.com

  8. DIGITAL MARKETING END-TO-END Process Description (7/7) Industry Processes » Advertising » Digital Marketing End-To-End www.ProcessToGo.com

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