'Brand building' diaporamas de présentation

PART IV

PART IV. MANAGING THE BRAND COMMUNICATIVE SCOPE. Price premium potentiality Preference for the Brand Purchase Intent. Replacing cost Accounting value of non tangibles Future profits Marketing assets. Remember you are building Asset values. Treat customer nicely

654 views • 51 slides

RETAIL STRATEGIC PLANNING

RETAIL STRATEGIC PLANNING. W. Frank Dell II, CMC September, 2004. AGENDA. INTRODUCTION STRATEGY TACTICS OPERATIONS. Objectives. Define Retail Strategic Document components and elements Describe the development process Identify common mistakes. Strategy Definition.

637 views • 49 slides

Contemporary Issues in Marketing (Contd)

1.22k views • 47 slides

Past, Present and Future: Some Thoughts About Advertising and Media

588 views • 46 slides

IFE and Brands Wednesday 23rd May 2007

613 views • 44 slides

The Thin Line Between

559 views • 42 slides

Brands are like money and should be managed that way.

Brands are like money and should be managed that way. Andy Farr Director of Brand Investment Planning Millward Brown Group. Imagine you were investing in stocks - which of these recent actions would attract you to a company?. Increased price promotion

433 views • 34 slides

Djamchid ASSADI Burgundy School of Business, CEREN

Djamchid ASSADI Burgundy School of Business, CEREN. Do People Say What the Brands Want Them to Say? An Investigation into the Social Media Twitter. Burgundy School of Business The 3 rd International Conference on Institutional and Technological Environment for Microfinance

490 views • 30 slides

376 views • 29 slides

TRACING BACK INDIAN GRAPES TO FARMS S. Dave

415 views • 28 slides

Work-in-Progress Paper 2 nd International Colloquium on Consumer-Brand Relationships

335 views • 21 slides

Brand Reputation Management

An impression about the Brand is left in the consumers mind through brand building efforts, and sounds familiar to them while making a choice.

698 views • 20 slides

Crowdfunding: The Future of Equity Finance

Proprietary and Confidential: Not for Distribution to any Individual other than Recipient. icrowdinvestments www.icrowdinvestments.com April 2013 Investor Proposal. Crowdfunding: The Future of Equity Finance. Introduction.

325 views • 20 slides

Presentation Lithuania 2013

Presentation Lithuania 2013. Introduction.

282 views • 19 slides

The Y. Elites Principle

The Y. Elites Principle. Clarence Leung Wang Ching Director, Sun Hing Knitting Factory Ltd Chairman, The Y. Elites Association. Introduction. Clarence Leung Wang Ching, 1978 Director, Sun Hing Knitting Factory Ltd La Salle College, before 1992 Repton School, after 1992

477 views • 16 slides

Sales, Distribution and Marketing Solutions for Kansas and Oklahoma

Sales, Distribution and Marketing Solutions for Kansas and Oklahoma. Brand Building. Serving Oklahoma and Kansas for over 25 years. Warehouses in Oklahoma City, Tulsa and Wichita Kansas. 400 plus employees dedicated to customer service, quality and brand building. On premise:

211 views • 12 slides

Global Marketing Strategy for Mobile Phone Manufacturers : A Comparative Study of Nokia

Global Marketing Strategy for Mobile Phone Manufacturers : A Comparative Study of Nokia in Korea and Thailand. Chalaporn Siripongwattana 10010202 ?? 6 ?? ????? ??? ???? 2002.12.23. Research Overview. 1. Overview of Mobile Phone Industry * World Mobile Phone Industry

457 views • 12 slides

Why BPO Companies Need A Compelling Online Brand Presence?

408 views • 9 slides

Nonprofits Can Take Cues from Biz World

Nonprofits Can Take Cues from Biz World. Building roadmap shapes success Matt Baldwin Ryan Mazzola. Individual nonprofit organizations face unique challenges. Many of them are managed with small staffs and tight budgets

165 views • 9 slides

205 views • 7 slides