'Global consumer culture' diaporamas de présentation

Social and Cultural Environments

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Consumers Rule Chapter 1

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Chapter 4 Social and Cultural Environments

Chapter 4 Social and Cultural Environments. PowerPoint by Kristopher Blanchard North Central University. Task of Global Marketers. Study and understand the country cultures in which they will be doing business Incorporate this understanding into the marketing planning process.

559 views • 31 slides

Social and Cultural Environments

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Cultural Influences on International Marketing

Cultural Influences on International Marketing. Dana-Nicoleta Lascu Chapter 5. Chapter Objectives. Identify the elements of culture and examine how they affect marketing practices around the world

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Global Consumer Culture Motivation

Global Consumer Culture Motivation. Consumption. People buy products not for what they do, but for what they mean. Motivation & Values. Activation of Tension. Values. Motivation. Attribution Style Locus of Control. Goal. Consumer Needs & Wants.

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Global Consumer Culture

Global Consumer Culture. Popular Culture In Global Perspective. From Subsistence to Exchange. Historically, people consumed what they produced Homes built of local materials Clothes made from locally produced materials Food mainly grown in the local area

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Chapter 1

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Global Consumer Culture

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Chapter 1

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