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MASS COMMUNICATION

MASS COMMUNICATION

MASS COMMUNICATION. THEORY. Positivistic/Post-Positivistic Law-like & causal Interp./Critical shapes the way we view. Is a lens. THEORIES OF MASS COMMUNICATION. Cultivation Theory (Wood, 2008) Uses & Gratification (Wood, 2008) Spiral of Silence Theory (West & Turner, 2007)

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521 views • 16 slides
Beyond Relevance Judgments: Cognitive Shifts and Gratification

Beyond Relevance Judgments: Cognitive Shifts and Gratification

Beyond Relevance Judgments: Cognitive Shifts and Gratification. Professor Amanda Spink, Frances Alvarado-Albertorio & Jia T. Du Queensland University of Technology. Introduction. Exploring levels of evaluation by IR system users and impacts of IR interaction. Relevance level

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325 views • 10 slides
Final Evaluation Project

Final Evaluation Project

Final Evaluation Project. As it pertains to the motion picture ROCKY IV By Frank T Graeser Siena Heights University Winter 2011. Spiral of Silence Theory. A person is less likely to let their voice be heard if it is not that of the dominant public opinion (Anderson, 1996). EXAMPLE

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206 views • 10 slides
Uses and Gratification Theory

Uses and Gratification Theory

Uses and Gratification Theory. By: Matthew Michael. What is it?. Elihu Katz People use media for their own purpose. (Radio in a car) Shift from Uniform-effects model We choose media sources to gratify our needs People are different, so media messages affect individuals differently.

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518 views • 8 slides
KOM5111 COMMUNICATION THEORY FIRST MEETING Saturday, 18 th June 2011

KOM5111 COMMUNICATION THEORY FIRST MEETING Saturday, 18 th June 2011

KOM5111 COMMUNICATION THEORY FIRST MEETING Saturday, 18 th June 2011. List of Communication Theories that can be used for Assignment 1 1. Adaptive Structuration Theory 2. Argumentation Theory 3. Attitude Formation Theory 4. Attribution Theory 5. Diffusion of Innovation Theory

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85 views • 8 slides
KOM5111 COMMUNICATION THEORY FIRST MEETING First Semester, 2013/2014

KOM5111 COMMUNICATION THEORY FIRST MEETING First Semester, 2013/2014

KOM5111 COMMUNICATION THEORY FIRST MEETING First Semester, 2013/2014 S aturday, 7 th September 2013. List of Communication Theories that can be used for Assignment 1 1. Adaptive Structuration Theory 2. Argumentation Theory 3. Attitude Formation Theory 4. Attribution Theory

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86 views • 8 slides

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