'Media buying' diaporamas de présentation

Seminar 228.443: Advertising

Seminar 228.443: Advertising. Dr. Teri Shaffer. Introduction to Advertising. Types of advertising Advertising industry Advertising trends. What Is Advertising? . Paid, nonpersonal communication Identified sponsor Using mass media To inform, persuade, or remind An audience.

1.13k views • 65 slides

Agency Credentials

Agency Credentials. January 2009. LISTEN. LOOK. DISCOVER. DELIVER. New agency, same people, great experience. LISTEN. New agency. We want to be considered a desirable professional resource on the market by offering: Consistent communication tools mix based on strategic creative thinking

831 views • 51 slides

Public Meeting May 31, 2013

567 views • 50 slides

Chapter 3

Chapter 3. Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communications Organizations. Last Class. Role of IMC in marketing Segmentation Positioning Competitive Advantage Pull vs push strategies. Objectives.

471 views • 40 slides

Positioning, Branding & The Ad/Promo Industry Structure

504 views • 36 slides

RECIPES FOR EFFECTIVE BRAND BUILDING ONLINE

518 views • 36 slides

RECIPES FOR EFFECTIVE BRAND BUILDING ONLINE

492 views • 36 slides

Media Planning and Buying

Media Planning and Buying. Part 3: Effective Advertising Media Chapter 11. Chapter Outline. Chapter Key Points Media Planning and Buying The Media Plan Media Objectives Media Strategies A Sample Media Plan for Pizza Hut Media Buying Media Planning Changes and Challenges. Key Points.

1.74k views • 34 slides

advertising media planning

advertising media planning. Main idea: how much of your target are you reaching, and how many times? Reach & Frequency. gross impressions. The raw numbers of media audiences, in duplicated form (the same person can be counted more than once). target audience reach. Total Target 100%. 80%

438 views • 29 slides

Chapter Objectives

Chapter Objectives. To understand how companies organize advertising and other aspects of IMC. Understand the role and functions of specialized marketing communications organizations. Examine the use of advertisers, ad agencies, and integrated service providers. Basic strategies.

310 views • 25 slides

Promotion Management

859 views • 24 slides

Chapter Objectives

Chapter Objectives. To understand how companies organize advertising and other aspects of IMC. Understand the role and functions of specialized marketing communications organizations. Examine the use of advertisers, ad agencies, and integrated service providers. Basic strategies.

288 views • 22 slides

Our Mission

L.A.I. COMMUNICATIONS WHO WE ARE. Our Mission Dedicated to delivering innovative and strategic communications to communities of color. Our Vision To be the leading boutique communications/marketing agency that delivers innovative

269 views • 19 slides

Exclusionary Mobile and Internet Marketing Services by TDI-MAD

TDI-MAD Offering beneficial, modify brand advancement services to Big Advertisers and online Marketers. Tdi-Mad is extremely famous for its out-of-the-case approach of advancing by method for web and phones. know More at - http://www.mobileandinternetadvertising.com/ TDI-MAD yields driving Web Services. Some of the services offered by Tdi-Mad are - SEO, SMO, PPC Campaigning, Web Development and Web Designing.

284 views • 18 slides

Richard Connell

Richard Connell. SonyBMG Music UK . Creative Group. (The Informers) Insight + CRM + Media Buying Teams (The Executors) Art + Video + Digital Creative Teams. Segmentation. Four Macro Consumer Groups. The Fanatics (7 Segments) The Enthusiasts (7 Segments) The Casuals (8 Segments)

207 views • 11 slides

releaseMyAd provides advertising solutions for all budget types, whether large or small. We design alluring ad creatives for advertising in newspapers, radio stations, cinema halls and magazines. Our experts make sure to launch and manage your ad campaigns effectively in Varanasi.http://bit.ly/1UC1p9v

274 views • 11 slides

Media Planning, Media Buying

Offers services for media planning, media buying, international media representation, print media advertising, TV advertising, radio advertising, newspaper advertising, online advertising, public relation services, Canadian print media, media representation services by international media representation firm, Dicomm Media in Toronto and New York.

451 views • 8 slides

Media Planning & Buying Service in Mumbai - Global Advertise

Global Advertisers - The Ultimate Choice in outdoor Industry.Leading outdoor advertising agency in India, engaged in start to end Outdoor advertising services.

154 views • 4 slides

Media Planning Vs Media Buying: Which Is More Important?

212 views • 2 slides

Advertising Agencies in Dubai and UAE

Time N Space Advertising Agencis in Dubai provide the most outstanding 2D and 3D animation services along with proper video production plans and digital media marketing plans.

345 views • 1 slides