'Media consumers' diaporamas de présentation

Media Literacy

1.3k views • 72 slides

What is Media Literacy?

What is Media Literacy?. Using the readings answer the following questions. In your own words, and without using the words MEDIA, LITERACY, INFORMATION, JOURNALISM, IMAGES, COMMUNICATION, FILM, TV, RADIO, BROADCAST, INTERNET, you are to define media literacy

1.13k views • 47 slides

Political Economy of Mass Media

623 views • 38 slides

Propaganda Lesson

325 views • 23 slides

Magazine Advertisements

Magazine Advertisements. Target Market and Demographics. Target Audience : The group of consumers for whom the media text is constructed. Demographics : Measurable characteristics of media consumers such as age, gender, race, education and income level.

303 views • 22 slides

chapter 11

chapter 11. Promotions. Objectives. To recognize the complexity of promotion with respect to the various forms it can assume as part of the marketing mix To identify integral elements of promotion and the various approaches used in advertising

212 views • 21 slides

INTRO TO advertising

INTRO TO advertising. MEDIA TERMS. Audience The group of consumers for whom the media text was constructed as well as anyone else exposed to the text. What would the target audience look like for this ad?. MEDIA TERMS. Brand extending the brand name to other products.

234 views • 14 slides

Media Bias

392 views • 12 slides