Restaurant campaigns - PowerPoint PPT Presentation

Brand Consideration: Restaurant

Brand Consideration: Restaurant. Radio increases brand consideration by 64% for Restaurant campaigns. Average uplift in brand consideration, exposed to radio ads vs. not exposed to radio ads. Base: 12 Restaurant campaigns; average radio spend £311k.

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Brand Relevance: Restaurant

Brand Relevance: Restaurant. Radio increases brand relevance by 49% for Restaurant campaigns. Average uplift in this brand is for people like me score, exposed to radio ads vs. not exposed to radio ads. Base: 12 Restaurant campaigns; average radio spend £311k.

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137 views • 1 slides

Ad Awareness: Restaurant

Ad Awareness: Restaurant. Radio increases ad awareness by 80% for Restaurant campaigns. Average uplift in ad awareness, exposed to radio ads vs. not exposed to radio ads. Base: 12 Restaurant campaigns; average radio spend £311k. Source: radioGAUGE from the RAB. 80% uplift.

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136 views • 1 slides

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