'Sales promotion' diaporamas de présentation

MARKETING MANAGEMENT 12 th edition

MARKETING MANAGEMENT 12 th edition. 18 Managing Mass Communications. Kotler Keller. Chapter Questions. What steps are involved in developing an advertising program? How should sales promotion decisions be made?

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Review

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Chapter 13 Retailing and Wholesaling

Chapter 13 Retailing and Wholesaling. Topics to Cover. Wholesaling. Wholesaling includes all activities involved in selling goods and services to those buying for resale or business use. Wholesaling. Wholesaling. Wholesaling.

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ADVERTISING, SALES PROMOTION, AND PUBLIC RELATIONS

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Chapter Fourteen

Chapter Fourteen. Communicating Customer Value: Integrated Marketing Communications Strategy. The Promotion Mix.

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Promotion and Promotional Mix

Key Terms promotion advertising direct marketing sales promotion public relations promotional mix product life cycle brand positioning. Promotion and Promotional Mix. Objectives Explain the role of promotion in business and marketing Identify the various types of promotion

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The retail promotion mix includes:

The retail promotion mix includes:. Advertising Sales promotion Publicity Personal selling. all of the above. Consumers can be_______:. inconsistent affected by hype Influenced by brand names attracted to innovative items all of the above.

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AIDA

AIDA. http:// www.youtube.com/watch?v=KYuxmtS8y8E&feature=related. Hierarchy of Effects Model. These models describe the stages individuals go through when making a purchase decision Promotional activities are designed to move a potential buyer through the stages

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Sales Promotion Revlon Cosmetics

Sales Promotion Revlon Cosmetics. Present to Grade 10 Business Class and Mr. Beatty. By: Becky Haney. All different types of colour. The Advertisement.

696 views • 12 slides

Gilbert A. Churchill, Jr. J. Paul Peter

Marketing. Chapter 20. Implementing and Controlling Marketing Activities. Gilbert A. Churchill, Jr. J. Paul Peter. Organizing Marketing Within a Company. Slide 20-1a. Geographic-Based Organization. Function-Based Organization. Marketing Research Sales Product Planning .

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Consumer Decision Processes

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The Communications mix

The Communications mix. Variables affecting the mix: Specific objectives Type of product Type of buying situation 'Push' vs 'pull' Position in market (market share), market growth & market concentration Internal strategies. Tools / objectives. Advertising: long-term brand image nurturing

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Marketing Communications Strategies

Marketing Communications Strategies.

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Investment Promotion of Regional Operating Headquarters

Investment Promotion of Regional Operating Headquarters. Activities Eligible for Investment Promotion under ROH. Organizational administration and management business planning Sourcing of raw materials, parts and finished products Research and Development activities Technical Support

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The Industrial Organization Model

The Industrial Organization Model. This model, pioneered by Edward.H. Mason and Joe. Bain, provides a useful conceptual framework for analyzing the structure of real world markets.

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The Marketing Mix

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Marketing Communication

Marketing Communication. Marketing communication/Promotion mix is the means by which firms attempt to inform, persuade, and remind consumers, directly or indirectly, about the products and brands they sell. Advertising Sales promotion Public relations and publicity. Direct marketing

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SEM1 1.03 A - Professional Development

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Sales Promotion and Personal Selling

Sales Promotion and Personal Selling. Lesson Objectives. Define sales promotion and its purposes Trade promotions vs. consumer sales promotions Identify types of trade promotions and consumer sales promotions Define personal selling and its purposes

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