'Sales promotions' diaporamas de présentation

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Sonic Competitive Analysis

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Emerging Practices in SCM

Emerging Practices in SCM. Logistics and Supply Chain Chapter 16. 1. Negative effects in SCM. Large order quantities Few customers Long leadtimes Non-alligned planning and control Not sharing Point-Of-Sales (POS) data Price fluctuations and promotions Rationing and shortage gaming.

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Setting a Price

Setting a Price. Unit 1.3. Markups. the difference between the amount a dealer sells a product for (retail price) and the amount he or she paid for it (wholesale price) Eg . Walmart buys a nailpolish for $0.99 and sells it to you for $3.99. Discuss.

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CUSTOMER RELATIONSHIP MANAGEMENT: CONCEPTS AND TOOLS

CUSTOMER RELATIONSHIP MANAGEMENT: CONCEPTS AND TOOLS. Chapter 9 Managing The Customer Lifecycle: Customer Retention And Development. 3 stages of the customer lifecycle. Customer acquisition Customer retention

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Application of Sales Promotions in Billing

Application of Sales Promotions in Billing. January 2010. Objectives. Introduction Variants of Sales Promotion Importance of Priority System parameters affecting Billing Discounts/Promotions/Schemes - Hotkey F6 Behaviour of Hotkeys F7, F8 and F9 Billing scenarios

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Chapter 14 Global Marketing Decisions: Sales Promotion, Personal Selling, Special Forms of Marketing Communication

Chapter 14 Global Marketing Decisions: Sales Promotion, Personal Selling, Special Forms of Marketing Communication. Sales Promotion. Sales promotion refers to any paid consumer or trade communication program of limited duration usually aimed at stimulating sales / trials

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Regulatory Bodies

Regulatory Bodies. British Board of Film. Role and purpose

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MARKETING THE INDUSTRY SEGMENTS

MARKETING THE INDUSTRY SEGMENTS. 4.06 Explain the food and beverage industry. Food and beverage business: A business operated to prepare, serve, sell, or provide food for people to eat. Segments of the food and beverage industry. Commercial foodservice Institutional foodservice

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Textbook Reviews

Air Transportation A Management Perspective . Textbook Reviews. By Aj.Weerawit Lertthaitrakul Logistics & Supply chain management Business Administration . Air Transportation A Management Perspective . Air Transportation A Management Perspective Alexander T. Wells John G. Wensveen

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Retailing and Wholesaling

Retailing and Wholesaling Chapter 1 3 Definitions Retailing All activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use. Specialty Stores Department Stores Supermarkets Retailers Types of Retailers Discount Stores

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Micro-Phone

Micro-Phone. Andy Huang. What is Micro-Phone. Small phone The size of a Bluetooth headset Fit perfectly on the ear. Target market: Gold Collar workers Age 18-24 Make low wages but seek luxury Technology advanced lifestyle . Competitors Motorola Jabra Nokia Apple.

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INFORMATION PROCESSING LECTURE 8

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Advertising

Advertising. M. O. R. P. O. O. T. I. N. Sales Promotions. What will your booth be like?. Fill up the spaces. Arrangement. Signs. Price tags. Banners. Product key points. Product knowledge. Active listening. GREETING. Customer Service. Eager to help. Cheerful Courteous

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Sales Promotion and POP Advertising

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Entrepreneurship

Entrepreneurship. Mr. Bernstein Developing a Promotion Strategy, pp 254-264 April 2019. Entrepreneurship Mr. Bernstein. Promotions Communication aimed at target market: Urge customers to buy your products Build more positive relationship with customers

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Promotions

Promotions. Form of communication used to inform , persuade , or remind people about a product. Promotional Mix. What is it? Product, Price, Place, Promotion, and People Using one type of promotion The combination of promotions used A new sports drink. Promotional Mix.

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Giant Consumer Products, INC: The sales promotion Resource allocation decision

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April 2014

Investor Presentation. April 2014. Disclaimer

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