'Service concept' diaporamas de présentation

Unit 4: cultural usability

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Chapter 4: Developing Service Products: Core and Supplementary Elements

Chapter 4: Developing Service Products: Core and Supplementary Elements. Overview of Chapter 4. Planning and Creating Services The Flower of Service Branding Service Products and Experiences New Service Development. Planning and Creating Service Products. Service Products.

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CHAPTER 4 Developing S ERVICE Products: Core and Supplementary Elements

CHAPTER 4 Developing S ERVICE Products: Core and Supplementary Elements. Overview of Chapter 4. Designing a Service Product The Flower of Service Branding Service Products and Experiences New Service Development. Service Product.

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Service Strategy

Service Strategy. Learning Objectives. Formulate a strategic service vision. Describe how a service has addressed each element in the strategic service concept. Discuss the competitive environment of services. Describe how a service competes using the three generic service strategies.

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Chapter 5: Distributing Services through Physical and Electronic Channels

Services Marketing, 7e, Global Edition. g. Chapter 5: Distributing Services through Physical and Electronic Channels. Overview Of Chapter 5. 1. What? Distribution in a Services Context 2. How? Options for Service Delivery 3. Where? When? Place and Time Decisions

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Objectives When you complete this section you should be able to:

Objectives When you complete this section you should be able to:. Recognise the difference between product and process designs Know who is responsible for design within an organisation, how products are designed and how the product design / development process operates

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Research Session 3: Case studies in Living Lab application domains

Research Session 3: Case studies in Living Lab application domains. A Living Lab approach to the development of a consumer care service platform for older people Nikki Holliday, Senior Research Assistant, Health Design & Technology Institute ( HDTI), Coventry University

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Chapter 2

Chapter 2. Distributing Services. Applying the Flow Model of Distribution to Services. Information and promotion flow Negotiation flow Product flow. Distribution embraced three interrelated elements. Information and Physical Processes of the Augmented Service Product (Fig. 7.1).

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MKT 346: Marketing of Services Dr. Houston

MKT 346: Marketing of Services Dr. Houston. Chapter 4: Developing Service Products (Core and Supplemental Elements). Service Product. A service product comprises all elements of service performance, both tangible and intangible, that create value for customers

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Education in Service Management

AIM 2007 Conference. Education in Service Management. Alastair Nicholson London Business School. How does service come to mind?. Relationships: supplier-receiver Shops Answering machines On-time delivery Queues Quality Standards Consistency with promises made

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Introduction to SOA and Web Services

Introduction to SOA and Web Services. B. Ramamurthy. Introduction. A Service-Oriented Architecture (SOA) is a design model for linking computational resources, data and applications to perform services and deliver results to service consumers.

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Chapter 14: Delivering Service Through Intermediaries and Electronic Channels

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Enterprise Rent-A-Car

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Web services

Web services. B. Ramamurthy. Topics. What is a web service? From OO to WS WS and the cloud WS code. Evolution of the service concept. A service is a meaningful activity that a computer program performs on request of another computer program.

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Growth and Global Expansion

Growth and Global Expansion. Learning Objectives. Recommend an expansion strategy for a service firm. Discuss the nature of franchising. Discuss the factors to be considered in multinational development. Describe and contrast global service strategies. Expansion Strategies.

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Mojo Jojo team III

Mojo Jojo team III. Team members. Vinkesh Nihal Paulami Anukriti Srishti Sagir Arun. Design Challenge. How might we help m igrants seamlessly adapt to a new environment ?. P ersona 1. P ersona 2. Insight.

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Delivering Service Through Intermediaries & Electronic Channels

Chapter 14. Delivering Service Through Intermediaries & Electronic Channels. Service Distribution Direct or Company-Owned Channels Franchising Agents and Brokers Electronic Channels Common Issues Involving Intermediaries Strategies for Effective Service Delivery Through Intermediaries.

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Training Case Study

Training Case Study . Developing Excellence in Customer Service. Company Description. Globally recognized transportation and logistics service provider Represented globally in over 40 countries across the globe Network includes both self representing offices and agent network.

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