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Feature and Benefit

Feature and Benefit. Feature : Describes an actual part of a product or service Benefit : Describes how a product or service will directly offer a user a solution Answers the question “What’s in it for me?” For every feature, there should be a corresponding benefit for a consumer.

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Feature and Benefit

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  1. Feature and Benefit • Feature: • Describes an actual part of a product or service • Benefit: • Describes how a product or service will directly offer a user a solution • Answers the question “What’s in it for me?” • For every feature, there should be a corresponding benefit for a consumer

  2. “YOU DO” Activity Feature/Benefit of products Cut the products into strips and assign or draw from a hat. Teams of 2 go to product’s website and build a feature/benefit chart. Teams should find at least 5 – 6 features to work with. Remember, each feature has a corresponding benefit! Benefits Features

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