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Rethinking Business Models: Fostering Creativity and Innovation at Aalto University

In today's evolving landscape, creativity and innovation are vital for success. This approach emphasizes the importance of diverse thinking styles—combining analytical and intuitive processes—to cultivate groundbreaking ideas. Aalto University's School of Science highlights the need for design thinking and co-creation, encouraging collaboration between students, researchers, and industry experts. By embracing the unexpected and challenging existing routines, businesses can create sustainable innovation and develop original solutions. This journey requires commitment, exploration, and an openness to failure as a step toward progress.

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Rethinking Business Models: Fostering Creativity and Innovation at Aalto University

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  1. Rethinking Business Models:Creativity Inspired Innovation Dr Peter Kelly School of Science, Aalto University

  2. Innovationis the actof introducing something new

  3. Creativityis an ability to thinkup and designnew inventions, produce works of art, or solve problems in new ways, or develop an idea based on an original, novel or unconventionalapproach

  4. Innovation Force Index 2010 Source: The Rise of the CreativeMasses (Innovation Inside)

  5. To get to a more innovative place we need to creatively explore

  6. Contrasting Thinking Styles

  7. Dominant Thinking Style?

  8. Analytical Thinkers Why? • Show me the proof • What do I tell the press? • NDA NO

  9. Embracing Intuitive Thinking Chief Creative Officer (publishing) Chief Experience Officer (banking & Starbucks) Chief Imagination Officer (Fast Company) Chief Exploration Officer (oil & gas and …)

  10. Or Better Yet Design Thinking

  11. Universities Have Algorithms

  12. Companies Like Profitable Routines 13weekreporting cycles

  13. The natural bias is towardsincrementalinnovation ofnew & improved routines

  14. Apple vs Nokia

  15. Don’t discard routines challengethem and Creatively explorenew ones

  16. creativity is context inspired

  17. Is Creativity Likely to Happen Here?

  18. Or Here @ Stanford D School

  19. Is Creativity Likely to Happen Here?

  20. Or Here @ Ideo

  21. Aalto Creative Hotbed: Design Factory

  22. Welcome To Our Idea Studio

  23. Plenty of PostIt Space

  24. Creatively Practice Effectual Entrepreneurship

  25. What Can We Do With Our Means?

  26. Risk Little, Fail Cheap

  27. Create Solutions With Partners

  28. World’s First Jumbo Hostel

  29. New Co-Creation Possibilities

  30. Embrace Surprise

  31. Inspiring Creativity in Companies • CEO as Chief Exploration Officer • Free up exploration time • Get out of the routine arena (the office) • Outsiders bring fresh perspectives • Entrepreneurs as allies not antagonists • Work with students on multidisciplinary challenged based projects (new products, new concepts)

  32. Inspiring Creativity in Catalysts • Encourage proponent lead due diligence • Support co-creation efforts that create innovation between research, new venture and established business communities • Failure as a success criteria • “Stuff we don’t know” compartment

  33. Inspiring Creativity in HEIs • Idea studios in addition to lecture theatres • Develop multidisciplinary applied initiatives and problem or challenge focused programs • Encourage surprise (and sustained) encounters between companies, catalysts, researchers, alumni and students

  34. Creativityis the road less traveled but one we need to explore to get to abetterand more innovativeplace

  35. Thank you ! peter.kelly@aalto.fi

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