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The Future of Journalism: Analyzing Trends and Perspectives through SWOT Analysis

This assignment explores the evolving landscape of journalism in the context of rapidly changing communication environments. By applying SWOT analysis, it identifies strengths, weaknesses, opportunities, and threats to professional journalism within your country. The assignment is structured into two phases: first, creating a SWOT analysis, and second, describing the status of journalism in 2018 based on the findings. An additional bonus task involves developing both optimistic and pessimistic scenarios for the future of journalism, reflecting on crucial elements like quality, audience attitudes, and ethics.

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The Future of Journalism: Analyzing Trends and Perspectives through SWOT Analysis

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  1. Scenario(s): journalism in 2018 NSS Course Assigment, Lusaka, May 2013“

  2. AssigmentRationale • Journalism is changingfast • Communicationenvironment is changingfast • Whatwillhappen to professionaljournalism in fiveyears (orso) time? • ApplyingSWOT-method in analysing the future of journalism • To identifyissuesaffectingjournalism • To make an enlightenedguess of the future of journalism

  3. Journalism? • Journalism as a societalinstitution, • Comprising of • Journalists • Journalisticwork • Journalisticcontent in media • Media economy • Communicationtechnology • Audience • …

  4. SWOT? Internal: • Strengths • Weaknesses External • Opportunities • Threats

  5. Assigmentinstructions (country groups) • Phase 1 • Make a SWOT analyses of journalism in your country • Considerinternalproblems and assets, as well as • Possibleexternalissueseitherthreateningprofessionaljournalismorincreasingitsimportance • Put the results in a SWOT four-squareform (Power Point)

  6. …instructions • Phase 2 • Based on your SWOT analyses, • Describe the status of professionaljournalism in your country in (about) 2018 (PP slides) • Possibleperspectives: • Quality of journalism • Media business • Reputation of journalists • Audienceattitudes to and consumption of journalism • Journalismethics • Etc…

  7. Extra Bonus • Produce 2 scenarios: • Optimisticscenario • Journalism is doingfine in 2018: status and reasons for that • Pessimisticscenario • Journalism is doingbadly in 2018: status and reasons for that

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