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Digital Textbooks: CSU Affordability Strategy for Student Success

Digital Textbooks: CSU Affordability Strategy for Student Success. Gerry Hanley, Senior Director of Academic Technology Services. California State University Board of Trustees Meeting March 20, 2012. About Digital Textbooks in the CSU.

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Digital Textbooks: CSU Affordability Strategy for Student Success

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  1. Digital Textbooks:CSU Affordability Strategy for Student Success Gerry Hanley, Senior Director of Academic Technology Services California State University Board of Trustees Meeting March 20, 2012

  2. About Digital Textbooks in the CSU • Digital textbooks cost 45%-55% less than new print textbook prices • 33% of CSU students prefer digital textbooks • 1% of all titles sold in CSU bookstores are digital textbooks There is an unmet demand in the marketplace

  3. CSU Provides System Access to No- and Low-Cost Textbook Alternatives • Open Textbooks: Over 2,000 FREE online textbooks are available through the AL$ website • CSU Library eBooks: CSU systemwide electronic library collections provide students FREE access to eBooks • Faculty-Authored Materials: Published and distributed in a variety of ways • Lower Cost Publisher eTextbooks: Digital rentals in the CSU

  4. Digital Rentals: Design Principles • Lessons learned from CSU research • Choice • Price • Convenience • Accessibility • …..Are Key Success Factors

  5. Digital Rentals: Business Proposition • Digital Textbook Publishers and Distributors • Vendors provide more content at a good price • CSU will actively support increases in adoptions and acquisitions • Target: • Significant increases in volume will provide opportunities for: • Additional lower-cost materials • Different business models

  6. Digital Rentals: Here’s the Deal • Agreement on 3 key areas: • Price: 60% off new print textbook prices • Publishers choose the titles they will offer • Marketing: CSU and vendors will collaborate on raising awareness, comfort, and competencies in using digital textbooks • Accessibility: Vendors will provide the CSU a roadmap for improving the accessibility of their eReaders

  7. Digital Rentals: Who’s Playing? • Vendors Serve all CSU Campuses • CourseSmart: Independent bookstores • Café Scribe: Follett bookstores • NookStudy: Barnes & Noble bookstores • Cengage Learning: 27% of higher ed market • Resolving Issues • eReader usability and accessibility • Which titles at 60% discount? • Long-term growth in offerings

  8. Digital Rentals: What’s the Schedule? • Spring 2012: Faculty-focused activities • Faculty awareness to support adoption • April 14 CSU Conference on Teaching • Webinars by vendors + faculty • HEOA memo on textbook affordability • Fall 2012: Student-focused activities • Student awareness of choice • CSSA program • CSU Public Affairs program

  9. Digital Rentals: Student Savings • If 1/3 of CSU students choose 1 digital rental per semester instead of a new $100 print textbook….. • CSU students will save about $17 Million in 2012-13

  10. Affordable Learning Solutions

  11. http://als.csuprojects.org • Making It Easier To Find • Alternative Content • Tools • Technologies • Policies • Marketing & deployment strategies

  12. Thank Youhttp://als.csuprojects.org

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