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At the IIS Meeting in Taipei on July 12, 2008, Andrew Power shared vital insights into competing in developing markets. He emphasized that participation over segmentation is key, with mergers and acquisitions acting as accelerators for market expansion. Notably, growth can stem from addressing customer needs rather than chasing market share. Key factors influencing growth include market opportunity size, proof of customer need, and competitive differentiation. Power also discussed essential metrics, management levers, and milestones for sustainable growth in evolving markets.
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Growth: Summary IIS Meeting, Taipei 12th July 2008 Andrew Power
It’s about Where to Compete, especially in Developing Markets • Developing Markets • Participation not segmentation • M&A an accelerator • Market expansion not market share • Contributing factors to growth • Segments pursued 43% • M&A 35% • Market share gains 22% • Developed Markets • Granular segmentation key • M&A works for only a few • Battle for share or exit?
1 • Market opportunity size & profitability? 2 Proof of customer need ? 3 Competitive differentiation in the marketplace? • Phases • Market • Customer • Ownership • Competition • Metrics • Barriers • Mgt levers • Link to targets 4 Key metrics to track? 5 Who responsible ? Key milestones? 6 • Stage of development ? 7 Mapping to targets? 8 • Acceleration by working on which levers? 9 • Obstacles to overcome? Key Growth Questions